Content & Social Media Strategist (Meta & TikTok Ads)

Job Overview

LURN MEDIA is seeking a dynamic Content & Social Media Strategist to specialize in Meta & TikTok Ads. Based in Berlin, Germany, this full-time role involves developing and implementing high-performance content and ad strategies to attract and convert students for education providers and edtech companies.

Company Overview

LURN MEDIA is a performance marketing and creative content agency headquartered in Berlin, Germany. They are dedicated to helping education providers and edtech companies supercharge student enrollment by combining deep education sector knowledge with game-changing ad strategies and high-performance creatives. This allows clients to focus on providing incredible learning experiences.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: None / Open to all applicants
• Experience: 3 Year+

Key Responsibilities

• Develop and execute comprehensive content strategies optimized for Meta and TikTok platforms.
• Design, launch, and manage high-performance advertising campaigns across Meta and TikTok.
• Analyze campaign data and performance metrics to optimize ad spend and conversion rates.
• Create engaging, conversion-focused creative content (text, image, video) for social media ads.
• Collaborate closely with education and edtech clients to align strategies with their enrollment goals.
• Stay abreast of the latest trends and updates in social media advertising and the edtech market.

Requirements

• Proven experience in content strategy and performance marketing with a focus on Meta and TikTok Ads.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent creative content development skills, including copywriting and visual storytelling.
• In-depth understanding of the education or edtech sector is highly desirable.
• Demonstrated ability to manage multiple campaigns and client accounts simultaneously.
• Proficiency with relevant advertising platforms, analytics tools, and creative software.

Benefits

• Opportunity to work with a specialized agency at the forefront of edtech marketing.
• Be part of a dynamic and innovative team that values creativity and results.
• Contribute to impactful projects that support educational growth and accessibility.
• Continuous professional development and growth opportunities within a niche market.
• A collaborative and supportive work environment in a vibrant city.
• Gain exposure to international clients and cutting-edge digital advertising techniques.