Digital Analyst

Job Overview

KFC is seeking a Digital Analyst to join their team in South Africa. This mid-senior level role involves leveraging data and digital insights to drive strategic decisions and enhance the brand’s digital presence across various markets. You will contribute to KFC’s global vision of sharing the joy of their best-tasting fried chicken with the world.

Company Overview

KFC is an iconic global brand, famous for its world-famous finger lickin’ good fried chicken since 1952. As a subsidiary of Yum! Brands (NYSE: YUM), KFC operates over 28,000 restaurants in 150 countries. The company fosters an inclusive culture, valuing its diverse employees, and operates with a global Restaurant Support Center in Dallas, TX. KFC collaborates with sister brands like Taco Bell, Pizza Hut, and The Habit Burger Grill, offering a dynamic and engaging work environment.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: Bachelor’s Degree
• Experience: 5 Year+

Key Responsibilities

• Analyze digital performance data to identify trends, opportunities, and areas for improvement.
• Develop and implement data-driven strategies to optimize digital marketing campaigns and user engagement.
• Monitor key performance indicators (KPIs) and provide regular reports on digital initiative effectiveness.
• Collaborate with cross-functional teams globally to inform digital product development and strategy.
• Utilize various analytics tools to gather insights and make actionable recommendations.
• Contribute to enhancing the overall digital customer experience for KFC globally.

Requirements

• Proven experience as a Digital Analyst, with at least 5 years in a similar role.
• Strong analytical skills and proficiency in digital analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Ability to translate complex data into clear, actionable business insights.
• Excellent communication and presentation skills, both written and verbal.
• Bachelor’s degree in Marketing, Business, Data Science, or a related quantitative field.
• Experience in the restaurant, retail, or fast-moving consumer goods (FMCG) industry is a plus.

Benefits

• Opportunity to work with an iconic, globally recognized brand.
• Collaborative and inclusive work environment valuing diverse perspectives.
• Potential for professional growth and career development within KFC and Yum! Brands.
• Exposure to international markets and diverse business challenges.
• Competitive salary and a comprehensive benefits package.
• A culture that encourages innovation and making a real impact on a global scale.