Digital Content Senior Specialist

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Company NameSABIL
Company TypePrivate
Job TypePermanent, Full Time
Salary RangeMarket Competitive
LocationRiyadh, Saudi Arabia
QualificationsBachelors Degree
Experience4 Year+

Job Overview

SABIL, a subsidiary of SALIC Group and part of the Saudi Public Investment Fund (PIF), is seeking a Digital Content Senior Specialist to join its HQ in Riyadh.

In this role, you will drive the organization’s digital content strategy, ensuring engaging, high-quality, and audience-focused content across web, social, and digital platforms. You’ll play a key role in enhancing brand visibility, boosting digital engagement, and supporting Saudi Arabia’s food security mission.

Job Responsibilities

Digital Content Strategy & Execution

  • Develop and implement digital content strategies aligned with communication goals.
  • Create, curate, and publish content (web, social media, video, infographics).
  • Manage and update the digital content calendar.
  • Optimize content for SEO and digital platforms.
  • Use storytelling to strengthen brand identity and engagement.

Platform Management & Optimization

  • Manage content across websites, social media, and email tools.
  • Ensure web layouts are user-friendly and visually appealing.
  • Conduct audits to ensure accuracy, compliance, and brand alignment.
  • Stay updated on digital trends and recommend innovations.

Analytics & Performance Monitoring

  • Use analytics tools (Google Analytics, social insights) to measure performance.
  • Provide data-driven recommendations to improve content strategies.
  • Monitor online conversations to track audience sentiment.

Policies, Procedures & KPIs

  • Support development of content policies, guidelines, and KPIs.
  • Ensure compliance with organizational standards and regulations.

Requirements

  • Minimum 4 years’ experience in digital content creation or management.
  • Proficiency in CMS platforms (WordPress, Drupal, or similar).
  • Strong knowledge of SEO, analytics, and digital marketing.
  • Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
  • Excellent communication and project management skills.

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