Director of Media Innovation (Performance Marketing)

Job Overview

CapsLock is seeking a highly skilled Director of Media Innovation (Performance Marketing) to lead its efforts in developing and implementing cutting-edge customer acquisition solutions. You will be instrumental in driving scalable and profitable growth for clients through innovative digital marketing and AI-driven strategies in Tirana, Albania.

Company Overview

CapsLock is a dynamic global company specializing in scalable customer acquisition solutions for our clients. Founded by industry professionals, we help businesses overcome complex sales challenges and achieve sustainable growth. Our services integrate digital marketing, AI-driven predictive analytics, IT solutions, and sales consulting, enabling data-informed, flexible, and profitable acquisition models. By combining innovation with practical expertise, we deliver measurable results while optimizing internal processes and scaling efficiently. At CapsLock, we put people, technology, and continuous improvement at the center of everything we do. Guided by our core values- client orientation, integrity, the power of people, and strong relationships – we foster collaboration across a diverse global team fluent in more than 10 languages. This exchange of ideas fuels innovation, driving unique solutions, industry-leading services, and exceptional customer experiences.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: Bachelor’s Degree
• Experience: 10 Year+

Key Responsibilities

• Lead the strategy, development, and execution of performance marketing campaigns.
• Drive innovation in media buying, audience targeting, and customer acquisition channels.
• Utilize AI-driven predictive analytics and data insights to optimize campaign performance.
• Manage and mentor a high-performing team of marketing professionals.
• Collaborate closely with clients to understand objectives and deliver scalable growth solutions.
• Stay abreast of industry trends and emerging technologies in digital advertising.

Requirements

• Proven track record of 10+ years in performance marketing or media innovation, with leadership experience.
• Strong expertise in digital marketing channels (SEM, Social, Programmatic) and analytics platforms.
• Demonstrated ability to develop and implement scalable customer acquisition strategies.
• Experience leveraging AI and data-driven insights for marketing optimization.
• Exceptional leadership, team management, and client communication skills.
• Bachelor’s degree in Marketing, Business, or a related quantitative field.

Benefits

• Opportunity to lead innovative global projects in a dynamic company.
• Work with a diverse, multicultural, and highly collaborative team.
• Competitive compensation package with performance-based incentives.
• Significant opportunities for professional growth and career advancement.
• Access to cutting-edge marketing technologies and AI-powered tools.
• Engaging and supportive work environment that values people and innovation.