Email Marketing Strategist & Copywriter

Job Overview

Learntastic is seeking an Email Marketing Strategist & Copywriter to join their team in Pakistan. In this role, you will be responsible for developing and executing compelling email marketing campaigns, crafting persuasive copy, and driving engagement to support the company’s online learning initiatives.

Company Overview

Effective learning underpins all social growth. Learntastic offers world-class, effective, and expert-led courses to power your future by harnessing technology. It’s one of the most trusted all-in-one platforms for regulatory approved online training and certification. We strive to create extraordinary learning experiences through immersive course materials. Our in-demand skill courses intend to create a greater impact on the future of learning globally. Our wide range of solutions cater to individuals and organizations and can be learnt at one’s own pace. We have certified over 1 million students so far.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Experience: 5 Year+
• Qualifications: bachelors-degree

Key Responsibilities

• Develop and implement comprehensive email marketing strategies to achieve business goals.
• Write engaging, persuasive, and error-free copy for various email campaigns, newsletters, and promotional content.
• Manage email lists, segment audiences, and personalize content for maximum impact.
• Analyze email campaign performance, A/B test elements, and optimize for higher open rates, click-through rates, and conversions.
• Collaborate with marketing, sales, and content teams to ensure brand consistency and message alignment.
• Stay up-to-date with the latest email marketing trends, tools, and best practices.

Requirements

• Proven experience as an Email Marketing Strategist, Copywriter, or a similar role.
• Strong portfolio demonstrating successful email marketing campaigns and compelling copy.
• Excellent understanding of email marketing platforms, automation, and analytics.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Ability to craft engaging narratives and strong calls-to-action.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Opportunity to work with a leading and innovative online learning platform.
• Contribute to creating impactful learning experiences on a global scale.
• Collaborative and supportive team environment focused on growth.
• Professional development and career advancement opportunities.
• Competitive salary and a comprehensive benefits package.
• Work on diverse and challenging projects with a forward-thinking company.