General Marketing

Job Overview

Garena is seeking a General Marketing professional to join their team in Dhaka, Bangladesh. In this role, you will be instrumental in developing and executing marketing strategies for Garena’s popular game titles, driving engagement with a vast global audience of gamers.

Company Overview

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, is the most downloaded mobile game in its genre for seven consecutive years, according to Sensor Tower App Performance Insights. The title has also ranked as the world’s most downloaded mobile game across multiple years since 2019. Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events. Garena is a part of Sea Limited (NYSE:SE), a leading global technology company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, Monee. Sea’s mission is to better the lives of consumers and small businesses with technology.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: Bachelor’s Degree
• Experience: 5 Year+

Key Responsibilities

• Develop and execute comprehensive marketing strategies for Garena’s game titles.
• Analyze market trends and consumer insights to identify new growth opportunities.
• Manage marketing campaigns across various channels, including digital, social, and offline.
• Collaborate with product development and community teams to align marketing efforts.
• Monitor campaign performance and optimize strategies for maximum impact.
• Contribute to brand building and maintaining Garena’s strong presence in the gaming community.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in marketing, preferably within the gaming or entertainment industry.
• Proven track record of developing and implementing successful marketing campaigns.
• Strong understanding of digital marketing tools and analytics.
• Excellent communication, interpersonal, and presentation skills.
• Ability to thrive in a fast-paced, dynamic global environment.

Benefits

• Opportunity to work with a leading global online games developer and publisher.
• Be part of a passionate team that understands and caters to gamers’ needs.
• Engage in dynamic work, contributing to globally recognized game titles like Free Fire.
• Professional growth opportunities within a fast-evolving tech company.
• Competitive salary and comprehensive benefits package.
• Work in a culture that champions social and entertainment experiences through games.