Head of Home Marketing (Fibre)
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| Company Name | Maxis |
| Company Type | Private |
| Job Type | Full-Time |
| Salary Range | Market Competitive |
| Location | Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia |
| Qualifications | None / No Formal Education |
| Experience | 10 Year+ |
Job Overview
Maxis is seeking a Head of Home Marketing (Fibre) to lead strategic marketing initiatives for their fibre broadband services in Malaysia. This role is crucial for connecting people and businesses, driving customer acquisition, and enhancing the overall customer experience through innovative marketing approaches.
Company Overview
Maxis is the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. The company is committed to making aspirations achievable today with reliable connectivity and a simple experience, fostering a culture of commitment, performance, and possibilities. Maxis embraces an innovative and digital-first mindset, empowering its people to realize their potential and contribute to creating amazing products and services for customers.
Quick Details
- Salary Range: Market Competitive
- Job Type: Full-time
- Qualifications: None / Open to all applicants
- Experience: 10 Year+
Key Responsibilities
- Develop and execute comprehensive marketing strategies for Maxis’s fibre broadband products and services.
- Lead, mentor, and manage the home marketing team to achieve strategic objectives and targets.
- Drive customer acquisition, retention, and loyalty programs specifically for fibre customers.
- Oversee product positioning, pricing, and promotional campaigns for the home fibre segment.
- Conduct thorough market analysis, monitor competitor activities, and identify new growth opportunities.
- Collaborate cross-functionally with product development, sales, and customer service teams to ensure seamless campaign execution.
Requirements
- Extensive experience (10+ years) in marketing leadership, preferably within the telecommunications or broadband industry.
- Proven track record of successfully developing and implementing marketing strategies for consumer-focused services.
- Strong understanding of market trends, customer insights, and digital marketing technologies.
- Exceptional leadership and team management skills with the ability to inspire and motivate.
- Excellent communication, presentation, and interpersonal abilities.
- Strategic thinker with a strong business acumen and results-oriented approach.
Benefits
- Opportunity to lead a critical marketing function at Malaysia’s leading integrated telecommunications company.
- Work within an innovative and digital-first company culture that values commitment and performance.
- Significant impact on shaping the future of home connectivity services across Malaysia.
- Access to professional development and extensive career growth opportunities.
- Competitive remuneration package and comprehensive employee benefits.
- Engaging, collaborative, and dynamic work environment.