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Head of Marketing

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Company NameThe THRASS Institute
Company TypePrivate
Job TypeFull-Time
Salary RangeMarket Competitive
LocationSydney, New South Wales, Australia
QualificationsNone / No Formal Education
Experience10 Year+

Job Overview

The THRASS Institute is seeking a dynamic and experienced Head of Marketing to lead its marketing strategies in Sydney, Australia. This role involves promoting the institute’s innovative English teaching system globally and locally, enhancing its brand presence, and driving engagement with educators.

Company Overview

The THRASS Institute provides a complete system for teaching English, all 44 phonemes from day one. For the past 30 years, our tried and tested phonographic systematic approach has built the professional knowledge and critical thinking skills of thousands of educators both here in Australia and globally. The THRASS teaching tool is not only linguistically accurate and designed to be taught explicitly, but is also an extremely engaging and meaningful method of teaching the building blocks of English. Find more at https://www.thrass.com.au

Quick Details

  • Salary Range: Market Competitive
  • Job Type: Full-time
  • Qualifications: None / Open to all applicants
  • Experience: 10 Year+

Key Responsibilities

  • Develop and execute comprehensive marketing strategies to promote THRASS globally.
  • Lead brand positioning, messaging, and content creation across various platforms.
  • Oversee digital marketing campaigns, SEO, SEM, and social media presence.
  • Analyze market trends and competitor activities to identify growth opportunities.
  • Manage marketing budgets and resources effectively to achieve strategic goals.
  • Collaborate with internal teams to align marketing efforts with business objectives.

Requirements

  • Proven experience (10+ years) in a senior marketing leadership role, preferably in education.
  • Strong understanding of digital marketing, branding, and content strategy.
  • Excellent communication, leadership, and strategic thinking skills.
  • Ability to work independently and as part of a diverse team.
  • Proficiency in marketing analytics tools and platforms.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.

Benefits

  • Opportunity to lead marketing for an internationally recognized educational system.
  • Work with a passionate team dedicated to transforming English language education.
  • Flexible working arrangements and a supportive work environment.
  • Professional development and growth opportunities.
  • Contribute to a company with a 30-year legacy of educational excellence.
  • Competitive salary package.

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