Head of Marketing – MENA

Job Overview

Traze is seeking a Head of Marketing for the MENA region to lead regional marketing strategies and drive brand growth across the Middle East and North Africa. This role involves regional acquisition, IB support, partnerships, local content creation, community building, and country-specific growth initiatives.

Company Overview

Traze is a subsidiary brand of Zeal Group, a globally recognized FinTech organization. With a presence across multiple continents and a Technology Hub in Cyprus, Traze embodies Zeal’s passion for growth, technology, and collaboration, focusing on delivering exceptional financial solutions.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: None
• Experience: 5+ years

Key Responsibilities

• Own the full MENA marketing plan, calendar, and execution.
• Drive local user acquisition by coordinating with the Global Growth team.
• Produce Arabic regional content across social media platforms.
• Build communities across Telegram, TikTok, Instagram, and YouTube.
• Identify and manage relationships with MENA influencers and educators.
• Support the organization of local seminars, IB meetups, and client events.

Requirements

• 5+ years of experience in marketing, ideally in fintech, crypto, or trading.
• Deep understanding of MENA markets, culture, and user behavior.
• Strong experience with Arabic social media, influencers, and communities.
• Proven track record of launching regional campaigns with measurable results.
• Fluency in Arabic and English.
• Strong collaboration skills across global teams.

Benefits

• Opportunity to lead marketing initiatives in a dynamic FinTech environment.
• Be part of a globally recognized and award-winning organization.
• Collaborate with cross-functional teams to drive regional growth.
• Shape the future of FinTech in the MENA region.
• Contribute to a product- and people-focused brand culture.