Marketing Analyst
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| Company Name | Tata Consultancy Services |
| Company Type | Private |
| Job Type | Full-Time |
| Salary Range | Market Competitive |
| Location | WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia |
| Qualifications | Bachelor’s Degree |
| Experience | 5 Year+ |
Job Overview
Tata Consultancy Services is seeking a Marketing Analyst to join their team in Kuala Lumpur, Malaysia. This role involves leveraging data to provide insightful analysis of marketing campaign performance, market trends, and competitive landscapes, contributing to strategic decision-making and optimization.
Company Overview
Tata Consultancy Services (TCS) is the technology partner of choice for industry-leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence, and customer service. It has an aspiration to become the world’s largest AI-led technology services company and is enabling its clients to transform themselves across the full AI stack, from infrastructure to intelligence. Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce spread across 55 countries and 202 service delivery centers across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long term partnerships with its clients – helping them emerge as perpetually adaptive enterprises. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to artificial intelligence today. TCS sponsors 14 of the world’s most prestigious marathons and endurance events, including the TCS New York City Marathon, TCS London Marathon and TCS Sydney Marathon with a focus on promoting health, sustainability, and community empowerment.
Quick Details
- Salary Range: Market Competitive
- Job Type: Full-time
- Qualifications: Bachelor’s Degree
- Experience: 5 Year+
Key Responsibilities
- Analyze marketing campaign performance, website traffic, and user engagement data.
- Develop and maintain marketing dashboards and reports to track key performance indicators.
- Conduct in-depth market research and competitive analysis to identify trends and opportunities.
- Provide actionable insights and recommendations to optimize marketing strategies.
- Collaborate with marketing and sales teams to define measurement frameworks and goals.
- Utilize various data analytics tools and methodologies to support business objectives.
Requirements
- Proven experience as a Marketing Analyst or in a similar data-driven marketing role.
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SQL, Tableau, Power BI).
- Excellent communication and presentation skills, able to translate complex data into clear insights.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with marketing automation platforms and CRM systems.
- Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related quantitative field.
Benefits
- Opportunity to work with a global leader in IT services and consulting.
- Engage in cutting-edge AI-led technology transformations.
- Significant professional development and career growth opportunities.
- Competitive compensation and comprehensive benefits package.
- Be part of a diverse and highly skilled international workforce.
- Contribute to a company committed to sustainability and community empowerment.