Sr. Social Media & Influencer Marketing Manager

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    Company NameDenara Group
    Company TypePrivate
    Job TypeFull Time
    Salary RangeMarket Competitive
    LocationDubai, United Arab Emirates
    QualificationsNone
    Experience5 Year+

    Job Overview

    Denara Group is hiring a full-time, hybrid Sr. Social Media & Influencer Marketing Manager in Dubai to architect a WealthTech brand’s digital presence across the UAE and GCC.
    You’ll own social and influencer channels end-to-end—partnering with the CMO, product, and marketing teams—to drive brand awareness, community growth, and measurable business impact in a highly dynamic market.

    Key Responsibilities

    • Social Media (70%): Build and execute multi-platform strategy (Instagram, TikTok, LinkedIn, X); plan calendars; adapt content to UAE/GCC cultural trends; launch UGC programs; manage Arabic localization.
    • Influencer Marketing (30%): Source and manage GCC creators in finance, business, and lifestyle; run activations; negotiate and track KPIs; build ambassador networks aligned to acquisition, retention, and LTV.
    • Collaboration: Brief designers and copywriters; manage workflows, approvals, and on-time delivery.
    • Analytics: Track reach, engagement, growth, and influencer ROI; deliver weekly and monthly reports and optimizations.
    • Market/Compliance: Monitor GCC digital and WealthTech trends; ensure alignment with UAE best practices and regulations.

    Requirements

    • Bachelor’s in Marketing, PR, Communications, or related field.
    • 5+ years in social media and influencer marketing roles (fintech or related); pre-launch/launch experience a plus.
    • GCC market experience or deep understanding preferred; fluent in English, Arabic a plus.
    • Tools: Hootsuite, Semrush, HubSpot, Notion, Figma, Canva, Modash/Upfluence, Google Analytics, Looker Studio, Excel, and AI tools (ChatGPT, Perplexity, Midjourney).
    • High ownership, proactive, detail-oriented, and able to manage multi-stakeholder projects.

    Benefits

    • Private health insurance for you and family members.
    • Visa expenses covered for you, spouse, and children.
    • Hybrid work model with relocation support.
    • 10 additional sick days per year.
    • Opportunity to build a WealthTech brand from the ground up across the GCC.

    Quick Details

    • Salary Range: Market Competitive
    • Job Sector: WealthTech / Financial Services (Holding Company)
    • Job Type: Full-time, Hybrid
    • International Applicant: Not specified
    • Qualifications: 5+ yrs SMM & Influencer (fintech preferred); GCC experience; tool stack above; English fluent (Arabic plus)
    • Job Categories: Social Media Strategy, Influencer Marketing, Community, Content, Analytics, Fintech Marketing

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