Creative Director

Job Overview

As a Creative Director at WaterBoy, you will be responsible for leading the creative vision and strategy for a dynamic hydration company specializing in recovery and athletic products. You will guide brand identity and all visual communication across various platforms, ensuring a cohesive and compelling brand presence.

Company Overview

WaterBoy is an innovative hydration company focused on functional recovery and athletic performance. They offer specialized electrolyte-packed formulas designed for adult recovery from hangovers, featuring ingredients to combat hangxiety, nausea, and fatigue. WaterBoy also provides an athletic recovery line with electrolytes and L-glutamine, emphasizing clean ingredients without fillers or excessive sugar, aiming to help consumers recover from specific needs.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: None / Open to all applicants
• Experience: 10 Year+

Key Responsibilities

• Develop and execute the overall creative vision and strategy for the WaterBoy brand, ensuring alignment with business objectives.
• Lead and inspire a team of designers, marketers, and content creators to produce high-impact visual and conceptual content.
• Oversee the creation of all visual assets, including packaging, digital campaigns, website design, social media content, and marketing materials.
• Ensure brand consistency across all consumer touchpoints, product lines, and communication channels.
• Collaborate closely with marketing, product development, and sales teams to translate strategic goals into compelling creative solutions.
• Stay updated on industry trends, competitor activities, and consumer insights to drive innovative and effective creative strategies.

Requirements

• Proven experience (10+ years) in a Creative Director or similar senior creative leadership role, preferably within the CPG, food and beverage, or health/wellness industry.
• A strong portfolio showcasing successful brand development, comprehensive campaign execution, and creative problem-solving.
• Exceptional leadership, team management, communication, and presentation skills.
• Deep understanding of design principles, branding, visual storytelling, and digital media best practices.
• Ability to translate strategic business goals and market insights into compelling and actionable creative concepts.
• Proficiency with industry-standard creative software and tools (e.g., Adobe Creative Suite, Figma).

Benefits

• Opportunity to significantly shape the brand identity and creative direction of a rapidly growing, innovative company.
• Work in a collaborative, dynamic, and supportive team environment.
• Competitive salary and a comprehensive benefits package.
• Contribute to products that genuinely help people with recovery and athletic performance.
• Opportunities for professional development and continuous career growth within the company.
• Engaging work culture with a focus on innovation and consumer well-being.