Digital Channels Lead

Job Overview

The Digital Channels Lead will be responsible for managing and optimizing the company’s digital communication channels to enhance brand presence, customer engagement, and overall business growth. This role involves developing strategies, executing campaigns, and analyzing performance across various online platforms.

Company Overview

Minvielle & Chastanet (M&C) began as a partnership in 1864, with initial business areas including dry goods, wines, shipping, and insurance. Over the years, the company expanded into diverse industries such as the Coal Trade, Automotive Industry, Cigarette manufacturing, and the Shrimp Industry. M&C remained a family-owned business until 1973, when Bookers McConnell Ltd. acquired a majority shareholding. In 1983, the Devaux family repurchased M&C, and it remained in their hands until 2008 when Goddard Enterprises Ltd. (GEL) obtained majority shareholding. This partnership is viewed as a strategic move towards regional integration and fostering growth in a competitive market.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: None / Open to all applicants
• Experience: No Experience / Fresh

Key Responsibilities

• Develop and implement comprehensive digital channel strategies to maximize reach and engagement.
• Oversee the creation, curation, and management of content across all digital platforms.
• Analyze digital performance metrics, generate reports, and optimize campaigns for improved results.
• Manage the company’s social media presence and foster online community interactions.
• Stay abreast of emerging digital trends and technologies, implementing innovative solutions as appropriate.
• Collaborate with internal teams to ensure brand consistency and achieve marketing objectives.

Requirements

• Entry-level experience in digital marketing, social media management, or a related field.
• Strong understanding of various digital channels, platforms, and their best practices.
• Excellent communication, analytical, and problem-solving skills.
• Ability to work both independently and collaboratively within a dynamic team environment.
• A proactive approach to learning and adapting to new digital tools and strategies.
• Proficiency in using digital analytics tools and content management systems.

Benefits

• Opportunity to work with a historic and expanding group of companies in Barbados.
• Chance to significantly shape the digital presence of established brands.
• Access to professional growth and development opportunities.
• Collaborative and supportive work environment.
• Experience working in the vibrant Caribbean market.
• Be part of a company committed to regional integration and growth.