Director de marca

Job Overview

Importaciones DIMARE is seeking a Brand Director to lead the import, development, and distribution of premium brands in Costa Rica and Central America. This full-time, mid-senior level role is crucial for strategically positioning high-quality products across retail, HORECA, and premium consumption channels.

Company Overview

Importaciones DIMARE is a Costa Rican company specializing in the import, development, and distribution of premium brands within the beverages, food, wines, and lifestyle categories. Serving primarily the retail, HORECA, and premium consumer markets in Costa Rica and Central America, DIMARE focuses on identifying innovative, high-quality products and strategically positioning them. The company builds strong relationships with international brands and partners, featuring a portfolio that includes Lurisia, UFIT, La Molisana, Nolano, Ortuso, and carefully selected Italian wines. With a vision focused on sustainable growth, innovation, and brand building, DIMARE aims to consolidate its position as a regional leader in premium distribution and the development of high-value international brands.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: None
• Experience: 5 Year+

Key Responsibilities

• Lead the strategic development, positioning, and growth of premium brands within the company’s portfolio.
• Oversee the successful import and distribution of various product categories across Costa Rica and Central America.
• Develop and implement comprehensive brand marketing plans and campaigns to increase market share.
• Cultivate and maintain strong relationships with international brand partners and key stakeholders.
• Identify and analyze market trends, consumer behavior, and competitive landscape to inform brand strategy.
• Drive sales performance and brand visibility across all sales channels, including retail, HORECA, and premium consumption.

Requirements

• Proven experience in brand management or marketing, with a focus on premium food & beverage or lifestyle products.
• Strong understanding of the Costa Rican and Central American retail and HORECA markets.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Demonstrated ability to develop and execute successful brand strategies and achieve commercial objectives.
• Strong communication, negotiation, and interpersonal skills.
• Proficiency in both Spanish and English, essential for working with international brands and local markets.

Benefits

• Opportunity to work with a diverse portfolio of leading international premium brands.
• Be part of a dynamic, innovative, and growing company in the Central American market.
• Competitive salary package with performance-based incentives.
• Opportunities for professional development and career advancement within the company.
• A collaborative and supportive work environment that values creativity and initiative.
• Direct contribution to the strategic expansion and success of premium brands in the region.