Director of Brand Marketing
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| Company Name | Vapoura Rum |
| Company Type | Private |
| Job Type | Full-Time |
| Salary Range | Market Competitive |
| Location | London, England, United Kingdom |
| Qualifications | None / No Formal Education |
| Experience | 4 Year+ |
Job Overview
Vapoura Rum is seeking a Director of Brand Marketing to join their team in London, England, United Kingdom. This pivotal role involves leading the brand strategy and expanding the rum category with innovative and exciting consumer experiences.
Company Overview
Vapoura Rum crafts an expertly made rum, bold in flavour and uncompromising in design. Born during a global pandemic, the brand aims to evolve and expand the rum category, offering consumers new and exciting ways to explore their rum journey. Vapoura strives to be a beacon of light, encouraging liberation and excitement for life’s beauty. The company combines the joy of friends, family, connection, music, growth, and adventure with a lifelong passion for rum, creating a product that honors rich heritage while being traditional and ground-breaking. Vapoura Rum is dedicated to premiumisation within the rum market, introducing new ways of drinking and thinking about this oldest spirit.
Quick Details
- Salary Range: Market Competitive
- Job Type: Full-time
- Qualifications: none
- Experience: 4 Year+
Key Responsibilities
- Develop and execute comprehensive brand marketing strategies for Vapoura Rum.
- Lead new product development and market expansion initiatives within the rum category.
- Drive brand awareness and engagement through innovative campaigns and partnerships.
- Oversee all digital marketing efforts, including social media, content, and website.
- Analyze market trends and consumer insights to inform brand positioning and growth.
- Collaborate with sales and production teams to ensure brand consistency and market success.
Requirements
- Proven experience in brand marketing, preferably within the spirits or premium beverage industry.
- Strong understanding of consumer behavior and market dynamics in the UK and international markets.
- Exceptional leadership and communication skills with the ability to inspire a team.
- Demonstrated success in developing and launching innovative brand campaigns.
- Ability to work strategically and creatively in a fast-paced environment.
- Passion for the rum industry and a vision for category evolution.
Benefits
- Opportunity to lead and shape the future of a dynamic and growing rum brand.
- Work in a creative and passionate team environment.
- Competitive salary and performance-based incentives.
- Professional development and growth opportunities within the company.
- Employee discounts on Vapoura Rum products.
- Engaging work culture focused on innovation and consumer experience.