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FMCG Category Strategy Project Intern (TikTok Shop, Thailand) – 2026 Start (BS/MS)

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Company NameTikTok
Company TypePrivate
Job TypeInternship
Salary RangeMarket Competitive
LocationBangkok, Bangkok City, Thailand
QualificationsMaster’s Degree
ExperienceNo Experience / Fresh

Job Overview

TikTok is seeking an FMCG Category Strategy Project Intern for its TikTok Shop operations in Thailand, with a start date in 2026. This internship offers a unique opportunity to contribute to marketing and sales strategies within the fast-moving consumer goods sector on a global e-commerce platform.

Company Overview

TikTok is a leading global entertainment provider dedicated to inspiring creativity and bringing joy to its users worldwide. As a dynamic platform, TikTok constantly innovates across various sectors, including e-commerce with its TikTok Shop, to connect brands and consumers globally.

Quick Details

  • Salary Range: Market Competitive
  • Job Type: Internship
  • Qualifications: Master’s Degree
  • Experience: No Experience / Fresh

Key Responsibilities

  • Assist in developing and implementing FMCG category strategies for TikTok Shop in Thailand.
  • Conduct market research and competitive analysis to identify growth opportunities.
  • Support the marketing and sales teams in executing campaigns and initiatives.
  • Analyze performance data to provide insights and recommendations for category optimization.
  • Collaborate with cross-functional teams to ensure smooth project execution.
  • Contribute to reports and presentations on category performance and strategic initiatives.

Requirements

  • Currently pursuing or recently completed a Bachelor’s or Master’s degree (BS/MS).
  • Strong interest in FMCG, e-commerce, and digital marketing.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Proficiency in data analysis tools and presentation software.
  • Fluency in English; knowledge of Thai is a plus for the Thailand market.

Benefits

  • Opportunity to gain hands-on experience in a leading global tech company.
  • Exposure to FMCG category strategy and e-commerce operations on TikTok Shop.
  • Mentorship from industry professionals and career development opportunities.
  • Work in a dynamic, innovative, and multicultural team environment.
  • Contribute to projects that impact millions of users.
  • Build a strong professional network within TikTok.

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