Freelance Social Media Marketer (Book Launch Campaign)

Job Overview

Digital is seeking a Freelance Social Media Marketer to spearhead a book launch campaign. In this contract role, you will be responsible for developing and executing compelling social media strategies to generate buzz and drive engagement for upcoming book releases, leveraging your expertise to connect with target audiences and achieve campaign goals.

Company Overview

Digital is a dynamic company that empowers enterprises and high-growth startups by building and enhancing their digital capabilities. Through its world-class network of digital marketers, developers, and designers, Digital helps clients reduce overheads, boost efficiency, and accelerate time to market. With a rigorous screening process, Digital curates top talent within 48 hours, boasting a 96% first match success rate for clients like Philips, 3M, Roche, AXA, and Unilever.

Quick Details

• Salary Range: Market Competitive
• Job Type: Contract
• Qualifications: none
• Experience: 2 Year+

Key Responsibilities

• Develop and implement comprehensive social media strategies tailored for book launch campaigns.
• Create engaging and visually appealing content across various social media platforms (e.g., Instagram, Facebook, Twitter, TikTok).
• Monitor social media trends, tools, and applications, and apply that knowledge to optimize campaign performance.
• Manage social media communities, engage with followers, and respond to comments and inquiries.
• Analyze social media campaign data, prepare performance reports, and provide actionable insights.
• Collaborate closely with authors, publishers, and internal teams to ensure brand consistency and achieve marketing objectives.

Requirements

• Proven experience in social media marketing, with a focus on campaign management, preferably for book launches or similar content.
• Strong understanding of major social media platforms, their analytics, and best practices.
• Exceptional content creation, copywriting, and visual storytelling skills.
• Demonstrated ability to work independently, manage multiple projects, and meet tight deadlines in a freelance capacity.
• Associate-level experience in digital marketing or a related field (minimum 2 years).
• Excellent communication and interpersonal skills to collaborate effectively with diverse stakeholders.

Benefits

• Opportunity to work on exciting and impactful book launch campaigns.
• Flexible working hours and the ability to work remotely.
• Chance to expand your portfolio with high-profile clients and projects.
• Collaborate with a world-class network of digital marketing professionals.
• Gain experience with diverse enterprises and high-growth startups.
• Autonomy in managing your own workflow and creative strategies.