Growth Marketer, B2C

Job Overview

Epassi is seeking a talented Growth Marketer, B2C to join their team in Helsinki, Finland. This role involves developing and executing strategies to drive user acquisition, engagement, and retention for Epassi’s innovative digital employee benefits platform, targeting B2C customers.

Company Overview

Founded in Helsinki in 2007, Epassi is a pioneer in digital employee benefits and payments, and the leading global multi-benefits platform with a strong presence in the Nordics, Germany, the Netherlands, Italy, the UK, Ireland, Spain, Portugal, and France. Epassi’s innovative, unique and scalable solution combines all benefits into one mobile app-centric, user-friendly digital service, providing a digital marketplace for employee benefits. Epassi Group serves more than 50,000 employers and their over 30 million employees, with a partner network of more than 100,000 service providers. Epassi is a leading fintech company, recognized by the Financial Times as one of the fastest growing companies in Europe in 2022, 2023, 2024 and 2025, and ranked 32nd on Europe’s Long-Term Growth Champions 2025 list. Epassi – Boosting everyday wellbeing. www.epassi.com

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: Bachelor’s Degree
• Experience: 5 Year+

Key Responsibilities

• Develop and execute comprehensive B2C growth marketing strategies.
• Manage and optimize digital advertising campaigns across various channels.
• Analyze market trends and customer behavior to identify growth opportunities.
• Drive user acquisition, engagement, and retention for Epassi’s services.
• Collaborate with product and sales teams to align marketing efforts and achieve targets.
• Utilize data to measure campaign performance and iterate on strategies for continuous improvement.

Requirements

• Proven experience in B2C growth marketing, preferably within the fintech sector.
• Strong analytical skills and a data-driven approach to decision-making.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, CRM, ad platforms).
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to thrive in a fast-paced, international work environment.
• Bachelor’s degree in Marketing, Business, or a related field.

Benefits

• Opportunity to work for a fast-growing, leading fintech company.
• Be part of an innovative and international team dedicated to boosting wellbeing.
• Competitive salary and a comprehensive employee benefits package.
• Significant professional development and career advancement opportunities.
• Contribute to a product that positively impacts millions of employees.
• Flexible working arrangements in a supportive company culture.