Head of Performance Marketing
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| Company Name | Capcon Consulting |
| Company Type | Private |
| Job Type | Full-Time |
| Salary Range | Market Competitive |
| Location | Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia |
| Qualifications | None / No Formal Education |
| Experience | 10 Year+ |
Job Overview
Capcon Consulting is seeking a Head of Performance Marketing to join their team in Kuala Lumpur, Malaysia. This pivotal leadership role involves developing and implementing robust performance marketing strategies across all digital channels, optimizing campaigns, and driving significant return on investment. You will lead and mentor a team, ensuring data-driven decisions and continuous growth.
Company Overview
Capcon Consulting is a private consulting firm headquartered in Kuala Lumpur, Malaysia. The company focuses on providing strategic solutions and services across various sectors, aiming to drive growth and efficiency for its clients. While operating in diverse industries, this role supports the overall business development through expert performance marketing initiatives.
Quick Details
- Salary Range: Market Competitive
- Job Type: Full-time
- Qualifications: None / Open to all applicants
- Experience: 10 Year+
Key Responsibilities
- Develop, implement, and manage comprehensive performance marketing strategies across digital platforms.
- Lead, inspire, and manage a team of performance marketing specialists, fostering their professional growth.
- Oversee the allocation of marketing budgets and optimize campaigns to achieve maximum ROI and efficiency.
- Conduct in-depth analysis of market trends, competitor activities, and customer insights to identify growth opportunities.
- Establish clear KPIs, reporting frameworks, and dashboards to track, measure, and report on campaign performance.
- Collaborate cross-functionally with sales, product development, and content teams for integrated marketing efforts.
Requirements
- Proven track record in a senior or leadership role within performance marketing or digital advertising.
- Extensive expertise in SEO, SEM, social media advertising, email marketing, and various analytics platforms.
- Demonstrated ability to manage significant marketing budgets and consistently exceed target KPIs.
- Exceptional analytical skills with a strong, data-driven approach to strategic decision-making.
- Outstanding communication, leadership, and interpersonal skills to guide a team and engage stakeholders.
- Proficiency in English is essential; additional knowledge of Malay or regional languages is advantageous.
Benefits
- Competitive salary package with attractive performance-based incentives.
- Opportunity to lead and build a high-performing and innovative marketing team.
- Significant professional development and career advancement opportunities within a dynamic consulting firm.
- Work in a collaborative, supportive, and forward-thinking work environment.
- Comprehensive health, wellness, and other employee benefits.
- Experience working in the vibrant and multicultural city of Kuala Lumpur.