Influencer Lead – H&M Global Marketing

Job Overview

H&M is seeking an Influencer Lead for its Global Marketing team in Stockholm, Sweden. This pivotal role involves developing and executing global influencer strategies to enhance brand presence and engage target audiences worldwide.

Company Overview

At H&M, we welcome you to be yourself and feel like you truly belong. Help us reimagine the future of an entire industry by making everyone look, feel, and do good. We take pride in our history of making fashion accessible to everyone and led by our values we strive to build a more welcoming, inclusive, and sustainable industry. We are privileged to have more than 120,000 colleagues, in over 75 countries across the world. That’s 120 000 individuals with unique experiences, skills, and passions. At H&M, we believe everyone can make an impact, we believe in giving people responsibility and a strong sense of ownership. Our business is your business, and when you grow, we grow.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: None / Open to all applicants
• Experience: 5 Year+

Key Responsibilities

• Develop and execute comprehensive global influencer marketing strategies aligned with brand objectives.
• Identify, recruit, and foster strong relationships with key fashion and lifestyle influencers.
• Negotiate influencer contracts and manage campaign execution from start to finish.
• Monitor and analyze the performance of global influencer campaigns, providing data-driven insights and reports.
• Collaborate cross-functionally with brand, social media, and PR teams for integrated marketing efforts.
• Stay abreast of the latest industry trends, platforms, and best practices in influencer marketing.

Requirements

• Proven experience in influencer marketing, preferably within the global retail or fashion industry.
• Deep understanding of social media platforms, audience dynamics, and the influencer landscape.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to think strategically and execute creatively in a dynamic, fast-paced environment.
• Demonstrated experience in budget management and performance analysis for marketing campaigns.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Benefits

• Opportunities for significant career growth and professional development in a leading global fashion company.
• A creative, dynamic, and inclusive international work environment.
• Competitive salary and a comprehensive employee benefits package.
• Generous employee discounts on H&M products.
• The chance to contribute to shaping global brand strategies and making a significant impact.
• Access to cutting-edge marketing tools and technologies.