Lead Paid Media Specialist
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| Company Name | Bluelight |
| Company Type | Private |
| Job Type | Full-Time |
| Salary Range | Market Competitive |
| Location | Georgetown, Demerara-Mahaica, Guyana |
| Qualifications | None / No Formal Education |
| Experience | 5 Year+ |
Job Overview
Bluelight is seeking a Lead Paid Media Specialist in Georgetown, Guyana. In this role, you will be responsible for developing, implementing, and managing comprehensive paid media strategies to drive client success and achieve key marketing objectives. You will lead the strategic direction and execution across various digital advertising platforms.
Company Overview
Bluelight is a leading custom software development company with a team of top-quality software developers from 6 different countries across the US, Canada, and LATAM. They specialize in enabling companies to achieve their roadmaps with speed and precision, offering services such as Software Development, Staff Augmentation, DevOps, Cloud Services, and Custom AI Solutions. Bluelight has expertise in technologies like React, Node.js, Python, and provides solutions in QA Testing, Data Science, and App Development. Their mission is to empower businesses with cutting-edge software and technology.
Quick Details
- Salary Range: Market Competitive
- Job Type: Full-time
- Qualifications: None / Open to all applicants
- Experience: 5 Year+
Key Responsibilities
- Develop, implement, and manage comprehensive paid media strategies across platforms like Google Ads and social media.
- Lead the optimization of campaigns to ensure maximum ROI and achievement of client KPIs.
- Conduct in-depth keyword research, audience targeting, and competitive analysis.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations.
- Effectively manage budgets and ensure accurate tracking and reporting.
- Stay updated with industry trends, platform changes, and best practices in paid media.
Requirements
- Proven experience (5+ years) in managing successful paid media campaigns.
- Strong analytical skills and proficiency with data analysis tools and reporting.
- Expertise in Google Ads, Meta Ads Manager, and other relevant advertising platforms.
- Excellent communication and presentation skills to convey strategies and results.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong problem-solving abilities and a data-driven approach to decision-making.
Benefits
- Opportunity to lead and shape paid media strategies for diverse clients.
- Work with a highly skilled and international team across multiple countries.
- Engage in continuous learning and professional development in digital marketing.
- Be part of an innovative company at the forefront of software and technology solutions.
- Competitive salary and benefits package.
- Collaborative and supportive work culture fostering growth.