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Marketing Lead – Southeast Asia

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Company NameSUNRISE & CO (PTE) LTD
Company TypePrivate
Job TypeFull-Time
Salary RangeMYR 180,000.00
LocationKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
QualificationsBachelor’s Degree
Experience10 Year+

Job Overview

SUNRISE & CO (PTE) LTD is seeking an experienced Marketing Lead for the Southeast Asia region. In this pivotal role, you will be responsible for spearheading the marketing and sales strategies for renowned brands like Yonex and Mikasa across 14 countries in Asia, driving brand presence and market share.

Company Overview

Sunrise & Co. is the sole distributor of Yonex and Mikasa products for 14 countries in Asia for over 30 years. Our extensive network covers Singapore, Indonesia, Malaysia, Hong Kong SAR, Macau, India, Vietnam, Philippines, Brunei, Mauritius, Sri Lanka, Pakistan, Maldives, Bangladesh and Nepal. We pride ourselves on offering the widest range of Yonex and Mikasa products available to our customers.

Quick Details

  • Salary Range: MYR 180,000.00
  • Job Type: Full-time
  • Qualifications: Bachelor’s Degree
  • Experience: 10 Year+

Key Responsibilities

  • Develop and execute comprehensive marketing strategies for Yonex and Mikasa across Southeast Asia.
  • Lead and manage regional marketing campaigns to drive sales and brand engagement.
  • Monitor market trends, competitor activities, and consumer insights in the region.
  • Collaborate closely with sales teams to ensure alignment of marketing initiatives with sales targets.
  • Manage marketing budgets, resources, and vendor relationships effectively.
  • Identify new opportunities for market penetration and brand growth in the assigned territories.

Requirements

  • Proven experience in marketing leadership, preferably within the sports goods or retail industry in Asia.
  • Strong understanding of Southeast Asian markets and diverse consumer behaviors.
  • Demonstrated ability to develop and implement successful regional marketing strategies.
  • Excellent leadership, communication, and interpersonal skills to manage cross-cultural teams.
  • Proficiency in data analysis and strategic planning.
  • Bachelor’s degree in Marketing, Business Administration, or a related field.

Benefits

  • Opportunity to lead marketing efforts for globally recognized sports brands.
  • Work with a well-established company with a strong distribution network across Asia.
  • Competitive salary package and comprehensive benefits.
  • Significant professional growth and career advancement opportunities.
  • Dynamic and challenging work environment with a multicultural team.
  • Direct impact on business growth and brand presence in a large market.

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