Marketing Manager: Brand and Retail Support

Job Overview

Absa Group is seeking a Marketing Manager for Brand and Retail Support in Zambia. This role is crucial for developing and implementing marketing strategies to enhance brand presence and drive retail initiatives across the region, contributing to Absa’s growth on the African continent.

Company Overview

Absa Group Limited (Absa) is a leading African financial services group, driven by bravery and passion. With a strong presence in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania, Uganda, and Zambia, Absa is dedicated to realizing growth across Africa and beyond. The group also maintains international representative offices and entities, reflecting its truly African and global ambition.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: None / Open to all applicants
• Experience: 10 Year+

Key Responsibilities

• Develop and execute comprehensive brand and retail marketing strategies aligned with business objectives.
• Lead marketing campaigns from conception to execution, ensuring effective brand communication.
• Provide strategic marketing support to retail channels, driving product promotion and sales performance.
• Monitor market trends, consumer insights, and competitor activities to identify growth opportunities.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints.
• Analyze marketing campaign performance, report on key metrics, and optimize strategies for ROI.

Requirements

• Demonstrated experience in marketing management, with a focus on brand and retail support, preferably in financial services.
• Strong understanding of African markets and diverse consumer behaviors.
• Exceptional leadership, communication, and interpersonal skills to manage teams and stakeholders.
• Proven ability to develop innovative and impactful marketing strategies.
• Proficiency in marketing analytics tools and performance reporting.
• Bachelor’s degree in Marketing, Business Administration, or a related field.

Benefits

• Opportunity to work with a prominent and expanding African financial services group.
• Be part of a dynamic and passionate team driving growth and innovation.
• Competitive remuneration package and comprehensive employee benefits.
• Extensive opportunities for professional development and career progression within Absa Group.
• Engage in impactful work that contributes to economic growth across diverse African markets.
• Access to a supportive and collaborative global work environment.