Paid Media Specialist

Job Overview

Branch Marketing is seeking an enthusiastic Paid Media Specialist to join their team in Medellín, Colombia. In this entry-level, full-time role, you will be responsible for developing, implementing, and managing paid advertising campaigns across various platforms to drive online sales, improve organic positioning, and generate leads for clients.

Company Overview

Branch Marketing is a private advertising services company based in Medellín, Colombia, dedicated to creating comprehensive digital marketing strategies. They specialize in increasing online sales, improving organic search positioning, lead generation, inbound marketing, web design, and social media growth to help brands achieve their objectives.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: Bachelor’s Degree
• Experience: No Experience / Fresh

Key Responsibilities

• Develop, execute, and manage paid media campaigns on platforms like Google Ads and social media.
• Monitor and analyze campaign performance data to identify trends and insights.
• Optimize campaigns for various KPIs such as CTR, conversions, and ROI.
• Conduct thorough keyword research and audience targeting strategies.
• Create compelling ad copy and visual assets in collaboration with the creative team.
• Prepare detailed performance reports and present findings to clients and internal teams.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent verbal and written communication skills in both Spanish and English.
• Eagerness to learn and adapt to new technologies and industry best practices.
• Basic understanding of digital marketing principles and paid advertising concepts.
• Ability to work effectively both independently and as a collaborative team member.

Benefits

• Opportunities for rapid professional growth and career advancement in digital advertising.
• Work within a dynamic, innovative, and supportive agency environment.
• Exposure to a diverse portfolio of clients and challenging marketing projects.
• Continuous learning and development opportunities in cutting-edge paid media tools and strategies.
• A collaborative and inclusive company culture that values new ideas.
• The chance to contribute to impactful marketing campaigns with tangible results.