Performance Marketing Lead

Job Overview

Dreamdata is seeking a Performance Marketing Lead to drive B2B activation and attribution. This role focuses on building precise audiences, activating them with direct ad platform syncs, triggering targeted activity using AI, and measuring GTM efforts’ impact on revenue, contributing to the company’s continued success.

Company Overview

Dreamdata is a B2B Activation & Attribution Platform, recognized as #1 for Customer Value 2024 according to LinkedIn Marketing Partner Awards. The company provides the most complete B2B customer journey map, empowering marketers to build precise audiences, activate them with ad platforms, trigger timely activity with AI, and measure revenue impact. Dreamdata is designed for easy implementation and scalability, keeping teams and leadership aligned around a single clear view of what’s working. Dreamdata operates in the IT Services and IT Consulting industry, headquartered in Denmark.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: None
• Experience: 5 Year+

Key Responsibilities

• Develop and execute B2B performance marketing strategies to drive pipeline and revenue growth.
• Manage and optimize advertising campaigns across various ad platforms, ensuring effective audience activation.
• Utilize data from the Dreamdata platform to identify intent signals and trigger targeted marketing activities.
• Monitor and analyze key performance indicators (KPIs) to measure the impact of go-to-market efforts on revenue.
• Collaborate with sales and product teams to ensure alignment of marketing initiatives with overall business goals.
• Oversee the integration of conversion data back into ad platforms for improved targeting and optimization.

Requirements

• Proven experience in B2B performance marketing, ideally within a SaaS or tech environment.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Proficiency in various ad platforms (e.g., LinkedIn Ads, Google Ads) and marketing automation tools.
• Experience with attribution modeling and customer journey mapping concepts.
• Excellent communication and leadership skills to drive marketing initiatives effectively.
• Ability to thrive in a fast-paced, data-driven environment.

Benefits

• Opportunity to work with an award-winning B2B Activation & Attribution Platform.
• Be part of a dynamic team recognized for customer value and innovation.
• Competitive salary and a comprehensive benefits package.
• Engage in a culture that fosters growth, learning, and professional development.
• Work with cutting-edge AI and data-driven marketing technologies.
• Contribute to shaping the future of B2B marketing attribution.