Public Relations Officer

Job Overview

adidas is seeking a Public Relations Officer for their UAE operations in Dubai. This role focuses on managing and enhancing the brand’s public image and communication efforts within the region.

Company Overview

Inspired by our heritage, adidas is rooted in sports and the culture born from it. Headquartered in Herzogenaurach, Germany, adidas is a global leader in the sporting goods industry, employing 62,035 worldwide. The company is committed to innovation and sustainability.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: None / Open to all applicants
• Experience: Entry level / No experience required

Key Responsibilities

• Develop and implement public relations strategies to enhance brand visibility in the UAE.
• Manage media relations, including press releases, media kits, and press conferences.
• Monitor media coverage and respond to inquiries from journalists and stakeholders.
• Organize and execute PR events and activations in line with brand objectives.
• Collaborate with internal teams to ensure consistent brand messaging across all platforms.
• Build and maintain strong relationships with media, influencers, and key opinion leaders.

Requirements

• Excellent written and verbal communication skills in English.
• Strong understanding of the UAE media landscape and public relations practices.
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving abilities.
• Proactive attitude and strong organizational skills.
• Passion for sports and brand communication is a plus.

Benefits

• Opportunity to work with a leading global sports brand.
• Gain experience in public relations within the dynamic UAE market.
• Collaborative and dynamic work environment.
• Potential for career growth within the organization.
• Contribute to impactful brand campaigns and initiatives.