Senior Director, Global Brand Amplification

Job Overview

The LEGO Group is seeking a Senior Director, Global Brand Amplification to join their team in Billund, Denmark. This leadership role involves driving the global brand strategy and ensuring consistent and impactful amplification across all platforms, inspiring creativity and play worldwide.

Company Overview

The LEGO Group is a proudly family-owned company headquartered in Billund, Denmark, renowned for its iconic LEGO® bricks. Since 1932, the company has been dedicated to sparking imaginations and inspiring builders globally, operating with regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, alongside 7 manufacturing facilities. With over 31,000 colleagues across various functions, LEGO creates play experiences sold in over 130 countries, fostering a purposeful and responsible global brand driven by creativity.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Experience: 10 Year+
• Qualifications: Master’s Degree

Key Responsibilities

• Develop and execute global brand amplification strategies to enhance brand presence.
• Lead cross-functional teams to ensure consistent brand messaging across all channels.
• Drive innovation in brand engagement and consumer touchpoints worldwide.
• Monitor global brand performance and adjust strategies to maximize impact.
• Collaborate with regional marketing teams to localize and optimize initiatives.
• Champion the LEGO brand purpose and values in all internal and external communications.

Requirements

• Extensive experience in global brand strategy and marketing leadership.
• Proven track record of successfully amplifying major consumer brands on an international scale.
• Strong leadership skills with experience managing diverse, international teams.
• Exceptional communication, presentation, and interpersonal abilities.
• Strategic thinker with a deep understanding of market trends and consumer insights.
• Master’s degree in Marketing, Business Administration, or a related field.

Benefits

• Opportunity to lead brand amplification for one of the world’s most iconic brands.
• Work in a creative, purpose-driven, and family-owned global company.
• Access to extensive professional development and career growth opportunities.
• Be part of a diverse and inclusive international team.
• Competitive salary and comprehensive benefits package.
• Experience a culture that values play, imagination, and building a positive impact.