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Social Content Manager, Marketing (China)

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Company Name香格里拉饭店管理(上海)有限公司
Company TypePrivate
Job TypeFull-Time
Salary RangeCN¥25,000.00/mo – CN¥35,000.00/mo
LocationShenzhen, Guangdong, China
QualificationsNone / No Formal Education
Experience10 Year+

Job Overview

Shangri-La Hotel Management (Shanghai) Co., Ltd. is seeking a Social Content Manager for its Marketing team in Shenzhen, Guangdong, China. This role is crucial for managing and enhancing the company’s social media presence and content strategy within the dynamic Chinese market.

Company Overview

Shangri-La Hotel Management (Shanghai) Co., Ltd. is part of the Shangri-La Group, a leading global luxury hospitality company. With a strong presence worldwide, Shangri-La is renowned for its exceptional hotels and resorts, delivering unparalleled guest experiences. This position is focused on driving marketing initiatives specifically within China.

Quick Details

  • Salary Range: CN¥25,000.00/mo – CN¥35,000.00/mo
  • Job Type: Full-time
  • Qualifications: None / Open to all applicants
  • Experience: 10 Year+

Key Responsibilities

  • Develop and implement comprehensive social media content strategies tailored for the China market.
  • Manage and optimize various Chinese social media platforms to increase brand engagement and reach.
  • Create compelling and high-quality content, including text, imagery, and video, for digital channels.
  • Monitor social media trends, performance metrics, and competitor activities to inform content decisions.
  • Collaborate effectively with marketing, sales, and other internal teams to align social content with broader business objectives.
  • Ensure all content adheres to brand guidelines, local regulations, and cultural nuances in China.

Requirements

  • Proven extensive experience in social media management and content creation, with a strong focus on the China market.
  • In-depth understanding of key Chinese social media platforms (e.g., WeChat, Weibo, Douyin) and digital marketing landscape.
  • Excellent written and verbal communication skills in both Mandarin Chinese and English.
  • Strong analytical skills to interpret social media data, generate insights, and drive content optimization.
  • Creative mindset with a passion for storytelling and building strong brand narratives.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Benefits

  • Competitive monthly salary and potential for performance-based incentives.
  • Opportunity to work with a globally recognized luxury hospitality brand.
  • Significant professional development and career advancement opportunities within the Shangri-La Group.
  • Dynamic and supportive work environment in a key and rapidly evolving market.
  • Comprehensive benefits package in accordance with company policies.
  • Gain valuable experience working in a multicultural team focused on the strategic China region.

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