Area New Category Brand Executive

Job Overview

BAT is seeking an Area New Category Brand Executive to join their team in Dubai, United Arab Emirates. This role is crucial for developing and executing brand strategies for new product categories, contributing to BAT’s purpose of creating A Better Tomorrow™ by building a smokeless world.

Company Overview

We are BAT, a leading global consumer goods company driven by a clear purpose: to create A Better Tomorrow™ by Building a Smokeless World. Founded in 1902, we’ve grown into a truly international business, operating across six continents with a presence in over 180 markets. Our strategic ambition is to become a predominantly smokeless business by 2035**, helping adult smokers transition to scientifically substantiated, reduced-risk*† alternatives. With a powerful portfolio of global brands, a future-focused strategy, and around 50,000 talented people worldwide, we are committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past. As a leading FTSE company, our operations span three key regions: 🌐 United States of America 🌐 Americas & Europe (AME) 🌐 Asia Pacific, Middle East & Africa (APMEA) Together, we are building A Better Tomorrow™. * Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. **Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://www.bat.com/ar/2024/index.html † Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: None / Open to all applicants
• Experience: 10 Year+

Key Responsibilities

• Develop and execute comprehensive brand strategies for new category products.
• Conduct thorough market research and competitive analysis to identify growth opportunities.
• Collaborate with cross-functional teams on product development, launch plans, and marketing campaigns.
• Monitor brand performance, analyze sales data, and implement corrective actions to achieve targets.
• Manage budgets and resources effectively for new category brand initiatives.
• Ensure brand consistency and compliance with global guidelines and local regulations.

Requirements

• Proven extensive experience in brand management or marketing, with a focus on new product categories.
• Strong analytical skills and a deep understanding of market dynamics and consumer insights.
• Excellent communication, presentation, and interpersonal abilities to influence stakeholders.
• Ability to thrive in a fast-paced, international consumer goods environment.
• Strategic thinking with a results-oriented approach and strong project management skills.
• Proficiency in English; knowledge of Arabic is a significant advantage.

Benefits

• Opportunity to work for a leading global consumer goods company with a clear purpose.
• Be part of BAT’s strategic mission to build A Better Tomorrow™ and a smokeless world.
• Extensive professional development and career growth opportunities in an international setting.
• Competitive salary and a comprehensive benefits package.
• Engaging and dynamic work environment in the vibrant city of Dubai.
• Exposure to diverse markets across the Asia Pacific, Middle East & Africa (APMEA) region.