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    Audience Marketing Specialist (LA Times Studios)

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    Company NameLos Angeles Times
    Company TypePrivate
    Job TypeFull-Time
    Salary RangeMarket Competitive
    LocationEl Segundo, CA
    QualificationsNone / No Formal Education
    ExperienceNo Experience / Fresh

    Job Overview

    The Los Angeles Times is seeking an Audience Marketing Specialist for LA Times Studios in El Segundo, CA. This entry-level, full-time role is crucial for contributing to marketing and sales initiatives for a major metropolitan daily newspaper and its various affiliates, focusing on audience engagement and growth.

    Company Overview

    The Los Angeles Times is the largest metropolitan daily newspaper in the country, boasting a daily readership of 1.2 million and 2.1 million on Sunday. It garners over 32 million unique latimes.com visitors monthly and reaches a combined print and online local weekly audience of 4.4 million. This Pulitzer Prize-winning publication has been covering Southern California for over 136 years. Los Angeles Times’ businesses and affiliates also include The Envelope, Hot Property, DesignLA, Times Community News, Los Angeles Times en Español, L.A. Times Studios LLC, and California Community News, LLC.

    Quick Details

    • Salary Range: Market Competitive
    • Job Type: Full-time
    • Qualifications: None / Open to all applicants
    • Experience: No Experience / Fresh

    Key Responsibilities

    • Assist in the development and execution of marketing campaigns to enhance audience engagement.
    • Support the sales team in promoting content and services from LA Times Studios.
    • Conduct research and analysis of market trends and audience data to identify growth opportunities.
    • Collaborate effectively with editorial, creative, and sales teams to align marketing strategies.
    • Monitor and report on the performance of various marketing initiatives and campaigns.
    • Contribute to audience segmentation, targeting, and retention efforts across platforms.

    Requirements

    • Strong interest in media, publishing, and audience development.
    • Excellent written and verbal communication skills.
    • Ability to thrive in a fast-paced, dynamic work environment.
    • Proficiency with basic marketing tools and digital platforms.
    • Eagerness to learn and a proactive attitude towards contributing to team goals.
    • Ability to work collaboratively within a diverse team structure.

    Benefits

    • Opportunity to work with a Pulitzer Prize-winning, leading media organization.
    • Gain valuable entry-level experience in media marketing and audience development.
    • Work in a collaborative and supportive team environment.
    • Potential for professional development and career growth within a major media company.
    • Access to industry-leading tools and resources.
    • Engaging and inclusive company culture focused on impactful journalism.

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