AVP, Digital & Social Media

Job Overview

First Abu Dhabi Bank (FAB) is seeking an Assistant Vice President (AVP) of Digital & Social Media to lead its digital and social media strategies in Abu Dhabi, United Arab Emirates. This role involves enhancing the bank’s online presence and engaging effectively with a diverse customer base.

Company Overview

FAB, the UAE’s largest bank and one of the world’s largest financial institutions offers an extensive range of tailor-made solutions, and products and services, to provide a customised banking experience. Through its strategic offerings, it looks to meet the banking needs of customers across the world via its market-leading Corporate and Investment Banking and Personal Banking franchises. Headquartered in Abu Dhabi, in Khalifa Business Park, the bank’s international network spans over 19 countries, across the world, providing the global relationships, expertise and financial strength to support local, regional and international businesses seeking to do business at home and abroad. In line with its commitment to put customers first, to Grow Stronger, FAB will continually invest in people and technology to create the most customer-friendly banking experience and will support the growth ambitions of its stakeholders across the global network in which the bank operates. To empower its customers and clients to Grow Stronger, FAB is initiating a powerful movement, which goes beyond banking. The Grow Stronger movement represents the bank’s promise to support its stakeholders’ goals and growth ambitions, providing ideas, tools and expertise to help them become stronger, today and in the future. Through a strong, diversified balance sheet, leading efficiency and a solid corporate governance structure in place, FAB is set to drive growth forward.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: Bachelor’s Degree
• Experience: 10 Year+

Key Responsibilities

• Develop and execute comprehensive digital and social media strategies aligned with business objectives.
• Oversee content creation, scheduling, and community management across all digital platforms.
• Analyze campaign performance and market trends to optimize digital presence and engagement.
• Manage digital advertising budgets and agency relationships to maximize ROI.
• Ensure brand consistency and compliance with banking regulations in all digital communications.
• Collaborate with marketing, product, and sales teams to support integrated campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience (10+ years) in digital and social media management, preferably in the banking/financial sector.
• Strong understanding of digital marketing tools, analytics, and SEO/SEM best practices.
• Excellent leadership, communication, and project management skills.
• Ability to work in a fast-paced, dynamic environment and adapt to evolving digital trends.
• Fluency in English; Arabic is a plus.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunity to lead digital transformation at a leading financial institution.
• Professional development and career growth opportunities.
• Collaborative and innovative work environment.
• Exposure to international banking operations.
• Attractive employee perks and banking privileges.