Content Strategist

Job Overview

Innovex Agency is seeking a skilled Content Strategist to join their team in Dubai, United Arab Emirates. In this mid-senior level role, you will be responsible for developing and implementing data-driven content strategies to achieve clients’ online marketing goals, leveraging search marketing, paid media, and marketing automation.

Company Overview

Innovex Agency is a full-service, data-driven digital marketing and demand generation agency. Originally founded in 2022 as Innovex, Innovex Agency‎ has evolved its core services to adapt to the ever-changing needs and challenges of marketers – helping them to achieve their online marketing goals through search marketing, paid media, content marketing and marketing automation. With experience in a wide range of digital marketing disciplines, the Marketing team uses the latest information and techniques to help companies maximize the sales funnel and get the highest quality results based on their goals.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: Bachelor’s Degree
• Experience: 5 Year+

Key Responsibilities

• Develop and execute comprehensive content strategies aligned with client objectives and brand voice.
• Conduct thorough content audits, gap analyses, and keyword research to identify opportunities.
• Oversee the creation, curation, and distribution of engaging content across various digital platforms.
• Analyze content performance using data and analytics to optimize strategies and achieve KPIs.
• Collaborate closely with SEO, paid media, and design teams to ensure integrated campaigns.
• Stay updated on industry trends, best practices, and algorithm changes in content marketing.

Requirements

• Proven experience as a Content Strategist or similar role in a digital marketing agency.
• Strong understanding of SEO principles, content marketing, and digital demand generation.
• Excellent writing, editing, and communication skills with meticulous attention to detail.
• Proficiency in content management systems (CMS) and analytics tools.
• Ability to translate complex data into actionable content insights.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Opportunity to work with a dynamic and innovative digital marketing agency.
• Engage in challenging and diverse client projects across various industries.
• Continuous professional development and growth opportunities.
• Collaborative and supportive work environment.
• Competitive salary and benefits package.
• Impact client success through strategic content initiatives.