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    Direct to Consumer Manager

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    Company NameJDE Peet’s
    Company TypePrivate
    Job TypeFull-Time
    Salary RangeMarket Competitive
    LocationMaidenhead, England, United Kingdom
    QualificationsBachelor’s Degree
    Experience5 Year+

    Job Overview

    JDE Peet’s is seeking a Direct to Consumer Manager to lead and execute the direct-to-consumer strategy for its esteemed coffee brands in Maidenhead, England. This role is crucial in enhancing customer experience, driving online sales, and expanding market presence through innovative digital channels.

    Company Overview

    JDE Peet’s is the world’s leading pure-play coffee company, serving approximately 4,400 cups of coffee per second in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focusing on brand-led growth across three big bets: Peet’s, L’OR, and Jacobs, alongside a collection of 9 local icons. In 2024, JDE Peet’s generated total sales of EUR 8.8 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com.

    Quick Details

    • Salary Range: Market Competitive
    • Job Type: Full-time
    • Qualifications: Bachelor’s Degree
    • Experience: 5 Year+

    Key Responsibilities

    • Develop and execute comprehensive direct-to-consumer (DTC) strategies to drive sales and market share.
    • Oversee the performance and optimization of e-commerce platforms and online customer journeys.
    • Lead digital marketing campaigns, including SEO, SEM, social media, and email marketing, to attract and retain customers.
    • Analyze market trends, consumer insights, and sales data to identify growth opportunities and inform strategic decisions.
    • Collaborate cross-functionally with marketing, sales, supply chain, and IT teams to ensure seamless DTC operations.
    • Manage budgeting, forecasting, and reporting for all direct-to-consumer initiatives.

    Requirements

    • Proven track record in direct-to-consumer e-commerce management, ideally within the FMCG sector.
    • Strong expertise in digital marketing, analytics tools, and customer relationship management (CRM) systems.
    • Exceptional strategic thinking, analytical prowess, and problem-solving capabilities.
    • Demonstrated ability to lead projects, manage budgets, and inspire cross-functional teams.
    • Excellent communication, negotiation, and interpersonal skills.
    • Bachelor’s degree in Marketing, Business Administration, or a related field.

    Benefits

    • Opportunity to work for the world’s leading pure-play coffee company with iconic brands.
    • Be a key driver in shaping the future of direct-to-consumer engagement and growth.
    • Competitive salary package and comprehensive benefits.
    • Dynamic and international work environment with potential for career advancement.
    • Access to professional development and training opportunities.
    • Employee discounts on JDE Peet’s products.

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