General Manager

Job Overview

BrandXB is seeking a General Manager to lead the agency at an executive level and drive growth, structure, performance, and culture. The General Manager will be responsible for the overall leadership, strategy, operations, and growth of BrandXB.

Company Overview

BrandXB is a next-generation creative and growth-driven marketing agency specializing in F&B, hospitality, lifestyle, and tech-forward brands across the UAE, GCC, and international markets. They build brands, launch concepts, scale franchises, and execute high-impact digital, influencer, and experiential campaigns.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: None
• Experience: 5 Year+

Key Responsibilities

• Lead BrandXB’s overall business strategy, growth roadmap, and market positioning.
• Oversee key client relationships (F&B, hospitality, lifestyle, tech brands).
• Manage day-to-day agency operations across various departments.
• Ensure creative excellence and brand consistency across all deliverables.
• Manage budgets, forecasts, pricing models, and cost control.

Requirements

• 8–12+ years of experience in a marketing / advertising / digital agency.
• Proven experience in a senior leadership or GM / Head of Agency role.
• Strong background in F&B, hospitality, lifestyle, or consumer brands (preferred).
• Commercially driven with strong negotiation skills.
• Exceptional leadership, communication, and decision-making abilities.

Benefits

• Opportunity to lead a growth-driven marketing agency.
• Work closely with the Founder / Ownership and creative teams.
• Shape the agency’s culture and performance frameworks.
• Drive profitability and sustainable revenue growth.
• Oversee key client relationships and new business opportunities.
• Mentor and lead high-performing teams.