Head of Demand Generation

Job Overview

Easygenerator is seeking a Head of Demand Generation to lead marketing efforts in Dubai, United Arab Emirates. This role is crucial for driving growth and expanding the company’s reach in the e-learning authoring tool market, empowering organizations globally to create training easily.

Company Overview

Easygenerator is a leading e-learning authoring tool provider dedicated to democratizing learning. With over 50,000 users and 2,000 companies, including Danone and Electrolux, they empower employees to easily turn knowledge into training. As pioneers in AI-powered course creation and known for excellent support, Easygenerator enables organizations to unlock their teams’ expertise and foster continuous growth.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: Bachelor’s Degree
• Experience: 10 Year+

Key Responsibilities

• Develop and execute comprehensive demand generation strategies to drive growth and market expansion.
• Lead and mentor a high-performing team responsible for all demand generation activities.
• Optimize multi-channel marketing campaigns for lead acquisition, nurturing, and conversion.
• Analyze campaign performance, identify opportunities for improvement, and report on key metrics.
• Collaborate closely with sales and product teams to ensure marketing-sales alignment and achieve revenue targets.
• Stay updated with industry trends, integrate innovative technologies, and implement best practices.

Requirements

• Proven experience as a Head of Demand Generation or similar senior marketing role, preferably in a SaaS environment.
• Strong leadership and team management skills with a track record of developing and motivating talent.
• Expertise in marketing automation platforms, CRM systems, analytics tools, and digital advertising.
• Exceptional analytical skills with the ability to interpret complex data and drive actionable insights.
• Strategic thinker with a results-oriented approach and excellent communication and presentation skills.
• Bachelor’s degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to lead a pivotal function in a rapidly growing e-learning technology company.
• Work with an innovative product at the forefront of AI-powered course creation.
• Significant professional development and career advancement opportunities.
• Collaborative, inclusive, and supportive international work environment.
• Contribution to a product that democratizes learning and impacts organizations globally.