Lead Digital Media Planner/Buyer

Job Overview Bluelight is seeking a Lead Digital Media Planner/Buyer to join their remote team, focusing on the Latin America region. This role involves strategizing, planning, and executing comprehensive digital media campaigns to drive client success. Company Overview Bluelight is a leading custom software development company with a team of top-quality software developers from 6 different countries spanning the US, Canada, and LATAM, enabling companies to achieve their roadmaps with speed and precision. We offer a wide range of services, including Software Development Services, Staff Augmentation, Development Teams, SOC 2 Compliance, DevOps and Cloud Services, Custom AI Solutions, and much more. We have expertise in various technologies such as React, Node.js, Python, .NET, Java, Ruby, PHP, Golang, and Angular. Bluelight also provides solutions in QA Testing & Automation, Business Intelligence, Data Science, iOS and Android App Development, and UX/UI Design. Our mission is to be a reliable partner empowering businesses with cutting-edge software, technology, and infrastructure solutions that deliver value and drive societal transformation. Quick Details

Salary Range: Market Competitive Job Type: Full-time Qualifications: None / Open to all applicants Experience: 5 Year+

Key Responsibilities

Develop, implement, and optimize comprehensive digital media strategies and campaigns. Manage digital media buying across various platforms including search, social, and programmatic. Analyze campaign performance, provide actionable insights, and recommend optimizations. Lead and mentor a team of digital media planners and buyers. Collaborate closely with clients and internal teams to ensure media plans align with business objectives. Stay abreast of industry trends, new platforms, and emerging ad technologies.

Requirements

Proven experience in digital media planning and buying, with a focus on leading campaigns. Strong understanding of ad tech platforms, analytics tools, and performance marketing principles. Excellent analytical skills, with the ability to interpret data and make data-driven decisions. Exceptional communication and presentation skills. Ability to work effectively in a remote, distributed team environment. Proficiency in English; Spanish or Portuguese language skills are a significant advantage.

Benefits

Opportunity to work remotely with a flexible schedule. Engage with cutting-edge software and technology solutions. Join a diverse and international team of top-quality professionals. Opportunities for continuous professional growth and skill development. Competitive compensation package. Collaborative and supportive work environment.