Lead Paid Media Specialist

Job Overview Bluelight is seeking a Lead Paid Media Specialist to join their team. In this role, you will be responsible for developing, implementing, and managing successful paid media strategies to drive customer acquisition and engagement for the company. Company Overview Bluelight is a leading custom software development company with a team of top-quality software developers from 6 different countries spanning the US, Canada, and LATAM. They enable companies to achieve their roadmaps with speed and precision, offering a wide range of services including Software Development, Staff Augmentation, Development Teams, SOC 2 Compliance, DevOps and Cloud Services, Custom AI Solutions, and much more. Bluelight has expertise in various technologies such as React, Node.js, Python, .NET, Java, Ruby, PHP, Golang, and Angular. They also provide solutions in QA Testing & Automation, Business Intelligence, Data Science, iOS and Android App Development, and UX/UI Design. Their mission is to be a reliable partner empowering businesses with cutting-edge software, technology, and infrastructure solutions that deliver value and drive societal transformation. Quick Details

Salary Range: Market Competitive Job Type: Full-time Qualifications: None / Open to all applicants Experience: 5 Year+

Key Responsibilities

Develop and execute comprehensive paid media strategies across various platforms (e.g., Google Ads, social media). Manage, monitor, and optimize paid campaigns to maximize ROI, conversions, and customer acquisition. Conduct in-depth keyword research, audience targeting, and competitor analysis. Analyze campaign performance data, generate reports, and provide actionable insights for improvement. Collaborate with marketing, sales, and content teams to ensure alignment and consistent messaging. Stay up-to-date with the latest trends, algorithm changes, and best practices in paid media.

Requirements

Proven experience as a Paid Media Specialist or similar role, preferably in the software development industry. Strong understanding of various paid media channels and their respective best practices. Proficiency with paid advertising platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Ads). Excellent analytical skills with the ability to interpret data and make data-driven decisions. Strong communication, interpersonal, and leadership skills. Ability to manage multiple projects simultaneously in a fast-paced environment.

Benefits

Opportunity to lead paid media efforts for a growing custom software development company. Work with a talented and diverse international team. Engage with cutting-edge technologies and innovative solutions. Competitive salary and a comprehensive benefits package. Professional development and career growth opportunities. Collaborative and supportive work environment.