Marketing Manager

Job Overview

NielsenIQ (NIQ) is seeking a skilled Marketing Manager to join their dynamic team in Sharjah, United Arab Emirates. This role is crucial for developing and implementing effective marketing strategies to drive business growth and enhance brand presence in the region, leveraging NIQ’s global leadership in consumer intelligence.

Company Overview

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: Bachelor’s Degree
• Experience: 5 Year+

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives and market trends.
• Oversee market research initiatives and analyze consumer behavior to identify new growth opportunities.
• Manage and optimize marketing campaigns across various channels, ensuring brand consistency and impact.
• Collaborate effectively with sales, product development, and regional teams to achieve market penetration goals.
• Monitor, evaluate, and report on marketing performance, recommending optimizations for maximum ROI.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.

Requirements

• Proven experience as a Marketing Manager, preferably within the market research or consumer intelligence industry.
• Strong understanding of marketing principles, data analysis, and consumer insights.
• Excellent strategic thinking, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, global environment and manage multiple projects simultaneously.
• Proficiency with marketing automation tools, CRM systems, and digital marketing platforms.
• Bachelor’s degree in Marketing, Business Administration, or a related field.

Benefits

• Opportunity to work for a world-leading consumer intelligence company with global reach.
• Engaging and dynamic work environment that fosters professional growth and innovation.
• Competitive salary and a comprehensive benefits package.
• Exposure to cutting-edge market research methodologies and advanced analytics platforms.
• Be part of a collaborative and diverse team, contributing to impactful business decisions.
• Continuous learning and development opportunities within a rapidly evolving industry.