Senior Performance Copywriter

CapsLock is seeking a Senior Performance Copywriter to join their dynamic global team. This role focuses on creating persuasive, conversion-driven copy to enhance marketing performance and conversion rates for B2C clients. You will develop compelling copy for various marketing assets, attracting cold audiences and encouraging action. Join a company that values people, technology, and continuous improvement.

The Senior CRO Copywriter will collaborate closely with marketing, creative, and testing teams to optimize messaging based on research, performance data, and A/B testing results. If you are passionate about conversion-focused writing and driving measurable results, we encourage you to apply.

Company Overview

CapsLock is a dynamic global company specializing in scalable customer acquisition solutions for our clients. Founded by industry professionals, we help businesses overcome complex sales challenges and achieve sustainable growth. Our services integrate digital marketing, AI-driven predictive analytics, IT solutions, and sales consulting, enabling data-informed, flexible, and profitable acquisition models. At CapsLock, we put people, technology, and continuous improvement at the center of everything we do, fostering collaboration across a diverse global team.

Quick Details

• Job Type: Full-time
• Experience: 5+ years in Direct Response Copywriting, Performance Copywriting, Advertising Copywriting, or a similar conversion-focused role.
• Qualifications: Native-level English.

Key Responsibilities

• Create conversion-focused copy for cold-traffic campaigns across landing pages, paid ads, video scripts, and other funnel assets.
• Research products, customers, competitors, and markets to identify new messaging opportunities.
• Develop compelling headlines, hooks, offers, value propositions, and benefits.
• Create meaningful copy variations for structured A/B testing and analyze performance.
• Adapt successful copy concepts across similar clients, products, and industries.
• Collaborate in brainstorming sessions with various team members.
• Use AI tools in the copywriting workflow to improve efficiency.

Requirements

• Proven experience writing landing pages, paid advertising copy, and performance creative.
• Strong understanding of direct-response principles, customer psychology, and conversion-focused writing.
• Ability to quickly research and understand unfamiliar products, markets, and customer segments.
• Experience creating structured copy variations for A/B testing.
• Comfortable reviewing marketing performance data and using results to improve copy.
• Ability to manage multiple clients, niches, and projects simultaneously.

Benefits

• Truly and fully remote work environment.
• Generous paid vacation policy.
• Unlimited Sick Days.
• Ongoing learning opportunities including Free Books program, workshops, and conferences.
• Home Office equipment and furniture expenses covered.
• Medical insurance coverage and a flexible fitness program allowance.
• Opportunities for fun activities.