ASO Manager

CAS.AI is seeking an ASO Manager to join their team in Ukraine. You will be responsible for the organic growth of our applications and games in the App Store and Google Play, focusing on search visibility, conversion rate optimization, and featuring opportunities. You will independently form hypotheses, launch experiments, and be accountable for results.

CAS.AI is a growth operator for mobile developers, working hands-on with mobile game and app teams across monetization, publishing, and growth. We have a practical, data-driven approach, backed by experience from building and operating our own products.

Looking for an ASO Manager to drive organic growth for CAS.AI's apps and games. Apply now to shape hypotheses and deliver measurable results!

Company Overview

CAS.AI is a growth operator for mobile developers, working hands-on with mobile game and app teams across monetization, publishing, and growth. We are backed by first-hand experience from building and operating our own products. Our approach is practical and data-driven: identify opportunities, test what works, measure the impact, and make decisions based on results.

We have achieved significant milestones, including 5B+ downloads per year via SDK, 200+ games published, 36M monthly active players, and 12 years of operation.

Quick Details

• Job Type: Full-time
• Experience: 2+ years in ASO for iOS and Android
• Qualifications: English B1+ for documentation and store interaction, Ukrainian language proficiency

Key Responsibilities

• Collect and analyze keywords, build and update semantic cores.
• Optimize metadata: title, subtitle, keywords field, short/full description.
• Track keyword positions and analyze competitors.
• Work with localizations for key markets.
• Collaborate with the creative team on icons, screenshots, and promo videos.
• Launch and analyze A/B tests: Product Page Optimization (App Store), Store Listing Experiments (Google Play).
• Create Custom Product Pages (App Store) and Custom Store Listings (Google Play) for different traffic segments.
• Improve conversion rate (CVR) of the store page.
• Prepare and publish In-App Events (App Store) and Promotional Content (Google Play).
• Work with featuring opportunities and communicate with app stores.
• Evaluate the impact of campaigns on organic traffic.
• Work with App Store Connect and Google Play Console analytics.
• Maintain a backlog of experiments, semantic cores, competitor reports, and dashboards.
• Regularly report on results and propose next steps.

Requirements

• 2+ years of experience in ASO for iOS and Android.
• Confident work with App Store Connect and Google Play Console.
• Deep understanding of store algorithms and organic traffic mechanics.
• Experience with ASO tools: AppTweak, AppFollow, Sensor Tower, SplitMetrics, or similar.
• Ability to work with data in Excel / Google Sheets and draw conclusions.
• Experience in forming hypotheses and conducting A/B tests from idea to conclusion.
• English at B1+ level for working with documentation and stores.
• Knowledge of the Ukrainian language.

Benefits

• Work with top applications and games in the niche.
• Full access to ASO tools and budget for tests.
• Real impact on the product and visible results of your work.
• Close collaboration with UA, Product, Creative, and Analytics teams.
• Transparent KPIs: organic installs, positions, CVR.
• Paid vacation and sick leave.