Demand Generation Manager

Blacksmith Agency is seeking a Demand Generation Manager to join their remote team. This role is ideal for someone passionate about driving predictable, measurable revenue through digital marketing channels. You will own paid media strategies for B2B and growing-brand clients, focusing on data-driven results and client success.

Blacksmith Agency is a digital growth partner dedicated to helping companies achieve predictable revenue through a disciplined, data-driven system. They operate at the intersection of website strategy, SEO, paid media, and analytics, partnering with teams focused on long-term ROI.

If you are looking for a role where you can own paid media strategy, drive account growth, and work with a team that values evidence over opinions, apply now!

Company Overview

Blacksmith Agency is a digital growth partner for companies aiming for predictable, measurable revenue from their website and marketing channels. They replace fragmented marketing efforts with a disciplined, data-driven system that supports real business growth. Their work spans website strategy, design, development, SEO, paid media, and analytics.

They are often engaged when a website redesign is overdue, SEO or PPC spend lacks accountability, marketing data is inconsistent, or internal teams need a strong external partner. Blacksmith Agency prioritizes strategy before execution, clear ownership, cleaner data, and decisions driven by evidence.

Quick Details

• Salary Range: Not Specified
• Job Type: Full-time
• Qualifications: bachelors-degree
• Experience: 3 Year+

Key Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads for client accounts.
• Manage budget allocation, bidding, targeting, and creative testing, including campaign termination decisions.
• Ensure reliable conversion tracking and attribution using GA4, tag manager, and platform pixels.
• Develop and present the 90-day and quarterly roadmaps for each client, explaining the data during client calls.
• Drive account growth through retention, upsell opportunities, and fostering long-term client relationships.

Requirements

• 3+ years of hands-on experience in Google Ads and Meta, including building, running, and optimizing campaigns.
• Demonstrated success in improving ROAS, CPA, or pipeline numbers, with the ability to articulate these achievements.
• Agency experience working with multiple clients simultaneously.
• Clear spoken English proficiency for effective communication with US clients on live calls.

Benefits

• Opportunity to work remotely across USA, Canada, Latin America, or South Africa.
• Focus on paid media, with SEO handled by a separate strategist, allowing for specialization.
• Be the strategic voice and decision-maker for client paid media campaigns.
• Work with an AI-first digital agency focused on measurable revenue growth.
• Contribute to a team that values data-driven decisions and long-term ROI.