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    FMCG Category Strategy Project Intern (TikTok Shop, Thailand) – 2026 Start (BS/MS)

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    Company NameTikTok
    Company TypePrivate
    Job TypeInternship
    Salary RangeMarket Competitive
    LocationBangkok, Bangkok City, Thailand
    QualificationsMaster’s Degree
    ExperienceNo Experience / Fresh

    Job Overview

    TikTok is seeking an FMCG Category Strategy Project Intern for its TikTok Shop operations in Thailand, with a start date in 2026. This internship offers a unique opportunity to contribute to marketing and sales strategies within the fast-moving consumer goods sector on a global e-commerce platform.

    Company Overview

    TikTok is a leading global entertainment provider dedicated to inspiring creativity and bringing joy to its users worldwide. As a dynamic platform, TikTok constantly innovates across various sectors, including e-commerce with its TikTok Shop, to connect brands and consumers globally.

    Quick Details

    • Salary Range: Market Competitive
    • Job Type: Internship
    • Qualifications: Master’s Degree
    • Experience: No Experience / Fresh

    Key Responsibilities

    • Assist in developing and implementing FMCG category strategies for TikTok Shop in Thailand.
    • Conduct market research and competitive analysis to identify growth opportunities.
    • Support the marketing and sales teams in executing campaigns and initiatives.
    • Analyze performance data to provide insights and recommendations for category optimization.
    • Collaborate with cross-functional teams to ensure smooth project execution.
    • Contribute to reports and presentations on category performance and strategic initiatives.

    Requirements

    • Currently pursuing or recently completed a Bachelor’s or Master’s degree (BS/MS).
    • Strong interest in FMCG, e-commerce, and digital marketing.
    • Excellent analytical, problem-solving, and communication skills.
    • Ability to work independently and collaboratively in a fast-paced environment.
    • Proficiency in data analysis tools and presentation software.
    • Fluency in English; knowledge of Thai is a plus for the Thailand market.

    Benefits

    • Opportunity to gain hands-on experience in a leading global tech company.
    • Exposure to FMCG category strategy and e-commerce operations on TikTok Shop.
    • Mentorship from industry professionals and career development opportunities.
    • Work in a dynamic, innovative, and multicultural team environment.
    • Contribute to projects that impact millions of users.
    • Build a strong professional network within TikTok.

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