Marketing Director – Growth & Portfolio Expansion

Job Overview

Miral Destinations is seeking a Marketing Director for Growth & Portfolio Expansion to lead strategic marketing initiatives in Abu Dhabi, United Arab Emirates. This pivotal role involves driving market presence, expanding our destination portfolio, and inspiring countless memorable moments for guests across world-class leisure, entertainment, and tourism attractions.

Company Overview

Miral Destinations is the trusted one-stop destination partner inspiring and connecting people through shared experiences, delivering joy across leisure, entertainment, and tourism attractions and landmarks throughout Abu Dhabi and beyond. As a subsidiary of Miral, Miral Destinations encompasses key destinations like Saadiyat Island and Yas Island, home to Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World™ Abu Dhabi, CLYMB™ Abu Dhabi, and the Yas Marina Circuit. The company strengthens Abu Dhabi’s reputation as a global tourism hub and is ISO 22301 certified for Business Continuity Management.

Quick Details

• Salary Range: Market Competitive
• Job Type: Full-time
• Qualifications: Bachelor’s Degree
• Experience: 10 Year+

Key Responsibilities

• Develop and execute comprehensive marketing strategies for portfolio growth and expansion.
• Lead and mentor a high-performing marketing team to achieve strategic objectives.
• Oversee brand positioning, market research, and campaign development for various attractions.
• Drive visitor engagement and revenue generation through innovative marketing initiatives.
• Collaborate with internal stakeholders and external partners to enhance destination appeal.
• Monitor market trends and competitive landscape to identify new growth opportunities.

Requirements

• Proven experience (10+ years) in a senior marketing leadership role, preferably within tourism or entertainment.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Demonstrated success in portfolio expansion and market growth strategies.
• Exceptional leadership, communication, and interpersonal skills.
• Strong analytical abilities with a data-driven approach to marketing.
• Ability to thrive in a fast-paced, dynamic environment.

Benefits

• Opportunity to shape the future of iconic leisure and entertainment destinations.
• Work in a dynamic and innovative environment with a leading destination partner.
• Competitive salary and comprehensive benefits package.
• Professional development and career advancement opportunities.
• Be part of a team dedicated to delivering memorable experiences.
• Engage with a diverse and multicultural workforce.