Performance Marketing Specialist – App Growth

Dayli is seeking a Performance Marketing Specialist – App Growth to join their team in Copenhagen, Capital Region of Denmark, Denmark. This role focuses on driving digital user acquisition and app downloads for their MineTilbud and Dayli apps.

Dayli connects retail and consumers through an integrated ecosystem of retail media and retail marketing, supporting communication across digital channels to create visibility, relevance, and measurable results throughout the customer journey.

If you are passionate about performance marketing and app growth, apply now to make a significant impact!

Company Overview

Dayli creates the connection between retail and consumers. Through a unified ecosystem of retail media and retail marketing, we support communication across digital channels. Dayli helps companies create visibility, relevance, and measurable results throughout the customer journey, from initial inspiration to the final purchase.

Every week, we connect over 500,000 purchase-ready consumers with retail in Denmark and Sweden. Our platforms make it easy for consumers to find relevant offers, products, and catalogs, while giving retail chains and brands access to intelligent automation and efficient content distribution across their own and external channels.

With a sharp focus on data and scalability, we support the entire value chain from initial content production to in-depth performance analysis. In Denmark, consumers meet us through MineTilbud, while Dayli is our consumer platform in Sweden, operated by our subsidiary Dayli AB. Across both markets, the Publisher platform enables companies to publish and activate campaigns from one central location. We create greater impact with less complexity.

Quick Details

• Salary Range: Not Specified
• Job Type: Full-time
• Experience: 5 Year+
• Qualifications: Bachelors-degree

Key Responsibilities

• Plan and execute campaigns to generate thousands of monthly downloads for the MineTilbud app in Denmark and the Dayli app in Sweden.
• Manage and optimize a significant media budget with a focus on maximum effect and attractive cost per download.
• Set up, manage, and optimize paid campaigns on platforms including Google, Meta, and Apple Search Ads.
• Monitor downloads, cost per download, conversion rates, and activation, using results to prioritize budgets and efforts.
• Analyze the user journey from ad to download and first use, identifying areas for conversion improvement.
• Develop target audiences, messages, ad formats, and creative materials.
• Optimize app visibility and conversion in the Apple App Store and Google Play.
• Identify new channels and opportunities to attract relevant app users and scale effective initiatives.
• Share results and learnings with colleagues to strengthen overall marketing and user experience.

Requirements

• At least five years of relevant experience in digital or performance marketing, with at least three years of hands-on experience in paid advertising.
• Concrete experience with consumer-focused app acquisition and campaigns that generate app downloads.
• Experience planning, setting up, optimizing, and evaluating campaigns on platforms like Google Ads and Meta.
• Strong analytical understanding and the ability to translate data into concrete priorities and actions.
• Understanding and experience with tracking, attribution, and metrics used to assess campaign effectiveness.
• Ability to work independently, take responsibility for results, and collaborate with colleagues and external partners.

Benefits

• Opportunity to build and develop user acquisition for two apps across Denmark and Sweden.
• Manage a significant media budget with a goal of thousands of monthly downloads.
• See the impact of your work in concrete results.
• Lunch scheme, coffee, and tea from our café.
• Training facilities in our own gym, staff room with table tennis, foosball, and darts.
• Social events.
• Solid foundation within a larger group with proper working conditions, health insurance, and a favorable pension scheme.
• Convenient location near public transport with good parking facilities.