Public Relations and Communications Specialist

Luna PR is seeking a Public Relations & Communications Specialist to join their team in Dubai, UAE. This hybrid role is for a media-first, hands-on individual who excels at building journalist relationships and creating newsworthy stories. You will be responsible for media strategy and execution across a portfolio of clients, positioning them as credible voices in their industries.

Luna PR is a global, award-winning integrated communications consultancy operating at the intersection of emerging technology and modern finance. With deep roots in Web3 and capital markets, they work with disruptive companies across blockchain, artificial intelligence, fintech, robotics, tokenization, and energy infrastructure.

Looking for a proactive specialist to join their Dubai team. Apply now to elevate disruptive brands shaping the future.

Company Overview

Luna PR is a global, award-winning integrated communications consultancy and agency operating at the intersection of emerging technology and modern finance. With deep roots in Web3 and capital markets, they elevate disruptive brands shaping the future of blockchain, artificial intelligence, fintech, robotics, and energy infrastructure. They work with startups, enterprises, governments, and global events to build credibility, strengthen reputation, and expand visibility across international markets.

Quick Details

• Salary Range: Not Specified
• Job Type: Full-time
• Experience: Dependent on experience
• Qualifications: Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent professional experience.

Key Responsibilities

• Own and execute media strategies across a portfolio of UAE, regional, and global client accounts.
• Build and maintain strong relationships with journalists, editors, producers, podcasters, creators, and other influential media contacts.
• Consistently pitch and secure earned media opportunities, including interviews, features, commentary, podcasts, and expert quotes.
• Identify proactive story angles rather than relying solely on client announcements and press releases.
• Monitor breaking news, industry trends, and emerging narratives to identify timely opportunities for clients.
• Draft and refine pitches, press releases, media briefs, executive commentary, messaging documents, and thought leadership.
• Track media activity, coverage, journalist engagement, sentiment, and results and contribute insights to client reporting.

Requirements

• Professional experience in public relations, communications, journalism, or earned media, preferably within an agency or fast-paced communications environment.
• Strong understanding of the UAE and GCC media landscape, with international media experience highly valued.
• A demonstrated track record of securing meaningful earned media coverage.
• Existing relationships with journalists and media contacts across the UAE and wider region are highly valued.
• Strong news judgment and the ability to quickly identify what is genuinely newsworthy.
• Excellent written and verbal English communication skills.
• Comfortable communicating with founders, CEOs, investors, government stakeholders, and other senior executives.
• Highly proactive and able to create opportunities rather than waiting for announcements or instructions.
• Strong organization, ownership, and attention to detail.
• Comfortable working within a global organization and collaborating across regions.

Benefits

• Hybrid role based in Dubai with flexibility.
• Opportunity to work with disruptive brands shaping the future of technology and finance.
• Collaborate with a diverse global team combining expertise in technology, finance, and communications.
• Potential for greater responsibility in strategic counsel, client relationships, and campaign leadership depending on experience.
• Work in an environment that values great PR as understanding industry conversations and positioning clients within them.