Senior Marketing Business Analyst

Toptal is seeking a Senior Marketing Business Analyst to join their Business Analytics Center of Excellence. This remote role will provide crucial insights and recommendations to marketing leaders, focusing on SEM, SEO, and Generative AI channels. You will be instrumental in structuring data infrastructure, developing reports, and driving data-driven decisions to achieve significant business impact.

Toptal is the world’s largest fully remote workforce, enabling companies to scale their teams on-demand with top talent in business, design, and technology. We foster an innovative and supportive environment, moving at a fast pace and embracing a mold-breaking culture.

If you are excited about seeing the bigger picture and making cross-functional connections between data analysis, marketing strategy, and financial performance, we encourage you to apply.

Company Overview

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce. We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Quick Details

• Salary Range: Not Applicable
• Job Type: Full-time
• Experience: 5 Year+
• Qualifications: Bachelors-degree

Key Responsibilities

• Analyze data, build models, test hypotheses, find root causes, develop prototypes, forecast performance, create Tableau reports, and write SQL scripts.
• Use descriptive and diagnostic analytics to develop specific, actionable recommendations for marketing leaders.
• Define metrics that are independent, holistic, accurate, encourage the right behaviors, and are aligned with company strategy and objectives.
• Measure and diagnose the performance of SEM, SEO, and Generative AI channels to guide budget allocation and channel strategy.
• Map marketing processes and channel journeys to their corresponding data flows across acquisition, engagement, and revenue generation.
• Leverage Generative AI tools to accelerate analysis, automate reporting workflows, and evaluate the impact of AI-driven search and referral channels.

Requirements

• Bachelor’s degree is required.
• 5+ years of experience in data analysis, analytics, or business intelligence, with a focus on marketing analytics.
• 2+ years of experience within general consulting or an analytical operations function.
• Demonstrated experience analyzing SEM, SEO, and Generative AI / AI-driven search channels.
• Strong background in math, science, finance, engineering, or statistics with deep business insight.
• Experience with BI tools (Tableau, Qlik, PowerBI, etc.) and proficiency in SQL.
• Proven ability to manage diverse stakeholders and balance multiple, conflicting priorities.
• Ability to explain complex issues simply and intuitively.

Benefits

• Work in the world’s largest fully remote workforce.
• Opportunity to work with top talent in business, design, and technology.
• Contribute to a company with over $200 million in annual revenue.
• Be part of a culture that encourages innovation, social interaction, and fun.
• No borders, fast-paced environment with a mold-breaking culture.