Senior PR KOL Specialist

Binance is seeking an experienced and self-driven Senior KOL Relations Specialist to join their team in Dubai, United Arab Emirates. This is a high-impact opportunity for a seasoned PR professional who can hit the ground running — building and managing KOL relationships, leading event activations, and navigating communications in the fast-paced crypto industry. If you are a proactive, confident communicator with a proven track record in influencer relations and a readiness to contribute from day one, we would love to hear from you!

Looking for a Senior PR KOL Specialist at Binance in Dubai, United Arab Emirates? This role focuses on the day-to-day work of a Senior PR KOL Specialist.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, dee

Company Overview

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more. Trusted by over 200 million users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings.

Quick Details

• Job Type: Full-time
• Experience: 5+ years
• Qualifications: Bachelor's degree

Key Responsibilities

• Identify, engage, and manage relationships with high-impact KOLs aligned with brand values and business objectives.
• Lead end-to-end KOL event planning and execution, including brand activations, networking events, and partnership meetings.
• Serve as the primary liaison between the company and KOLs, ensuring timely, professional, and relationship-driven communication.
• Manage crisis communications involving KOLs, acting as a calm and strategic point of contact during sensitive situations.
• Develop and deliver structured reporting on KOL performance, campaign impact, and public sentiment trends.
• Partner with cross-functional teams (Marketing, Growth, Compliance) to align KOL strategies with broader PR and business goals.
• Represent the company professionally at industry events, media engagements, and KOL-facing activities.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• 5+ years of experience in KOL/influencer relations, PR, or partnerships, preferably within tech, fintech, or consumer brands.
• Proven track record of independently managing KOL portfolios from sourcing to activation — able to hit the ground running with minimal onboarding.
• Fluency in English is required; additional languages would be an advantage.
• Exceptional interpersonal and relationship-building skills, with confidence in engaging high-profile individuals and managing sensitive conversations.
• Polished, presentable, and comfortable representing the brand at external events and on-camera engagements.
• Strong crisis management instincts — able to navigate sensitive situations with composure and sound judgment.
• Proactive, detail-oriented, and thrive in a fast-paced, high-autonomy environment.
• Knowledge of or interest in crypto/blockchain is a plus but not mandatory.

Benefits

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement.