DIRETOR(A) EXECUTIVO(A) DE BI & DATA INTELLIGENCE

Publicis Groupe Brasil is seeking a Director of BI & Data Intelligence to lead the Business Intelligence, Data Analytics, and integrated measurement strategy. This position will connect media, business, CRM, technology, and performance, acting as the main data executive reference for the client and agency board. You will be responsible for leading a multidisciplinary team, structuring and evolving data operations, and transforming complex analyses into strategic decisions, scalable solutions, and business growth opportunities.

Publicis Groupe is a reference in innovation, creativity, and respect for differences, recognized as the most valued communication group in the market. With 100,000 collaborators in over 100 countries, interconnected by the AI platform Marcel, we are a strategic partner in our clients' transformation process. We operate under the Power of One philosophy, enabling brands to personalize at scale and access all necessary services in one place, customizable to their demands.

In Brazil, Publicis Groupe has 2,500 collaborators across advertising agencies and specialist companies that are leaders in their fields: DPZ, LePub, Leo, Publicis Brasil, Talent, ARC, BR Media, Epsilon, PMX, Publicis Production, and Publicis Edge. We are looking for a Director of BI & Data Intelligence to join our team in São Paulo, Brazil. Apply now to lead data strategy and drive business growth!

Company Overview

Publicis Groupe is a global leader in communication, renowned for innovation, creativity, and respect for diversity. With a vast network of 100,000 employees across more than 100 countries, powered by the AI platform Marcel, we serve as a key strategic partner for our clients' transformations. Our Power of One philosophy ensures brands can achieve personalized at-scale solutions and access a full spectrum of services tailored to their needs.

In Brazil, Publicis Groupe comprises 2,500 professionals distributed among leading advertising agencies and specialized companies, including DPZ, LePub, Leo, Publicis Brasil, Talent, ARC, BR Media, Epsilon, PMX, Publicis Production, and Publicis Edge. We are committed to fostering a diverse and inclusive environment where all talents can thrive.

Quick Details

• Salary Range: Not Specified
• Job Type: Full-time
• Qualifications: bachelors-degree
• Experience: 10 Year+

Key Responsibilities

• Lead the Business Intelligence, Data Analytics, and integrated measurement strategy, connecting media, business, CRM, technology, and performance.
• Act as the primary data executive reference, participating in discussions with the client and agency board and influencing strategic decisions and data-driven transformation.
• Structure, evolve, and scale BI and Data Intelligence operations for new and existing clients, ensuring quality, consistency, and scalability of solutions.
• Lead analytics solutions applied to marketing, media, and business, including attribution, performance projection, segmentation, Test & Learn, predictive and correlational models, propensity, scoring, and incrementality analysis.
• Direct online and offline campaign analysis, evaluating performance, efficiency, ROI, attribution, engagement, conversion, brand lift, and other strategic KPIs, identifying optimization opportunities.
• Ensure BI and data intelligence solutions generate actionable insights, support decision-making, and enhance business value.
• Lead the creation of executive reports, dashboards, and analytical frameworks, adapting analyses and recommendations for different stakeholder levels, including clients and senior leadership.

Requirements

• Higher education in Marketing, Advertising, Business Administration, Data, Technology, Statistics, Engineering, Mathematics, Information Systems, Computer Science, or related fields.
• Solid experience in leadership positions in BI, Analytics, Data Intelligence, or related areas, preferably in media, marketing, advertising, or communication segments.
• Experience in structuring, evolving, and managing data and analytics operations, including team planning, priority setting, capacity, and delivery management.
• Strong knowledge of media and marketing measurement, including attribution, audiences, CRM, martech, digital performance, and online/offline data integration.
• Ability to transform complex data and analyses into insights, strategic recommendations, and business opportunities, connecting analytics to decision-making.
• Experience interacting with clients, boards, and senior leadership, with skills in executive presentations, influence, and data-driven storytelling.
• Advanced English proficiency for oral and written interaction with regional and global teams; Spanish is a plus.

Benefits

• Flexible card (food and meal allowance)
• Medical and dental assistance
• Internet allowance
• Pharmacy discount
• Childcare assistance
• Life insurance
• Day off for birthday and children's birthdays
• Career development and education platform
• Platform for access to studios and gyms
• Virtual platform for access to doctors and specialists
• Telepsychology and nutritional support
• Continuous development through platforms like Marcel, Udemy, and LinkedIn Learning, mentorship programs, global training, and performance cycles.
• Active listening through the Moments That Matter program to transform feedback into action.
• Career with purpose, clear career architecture, fair merit cycles, and frequent development conversations.
• Integral well-being initiatives, including telepsychology, nutritional support, TotalPass, Lion Care, and an annual calendar of well-being actions.
• Diversity and belonging programs like Viva La Difference, Entre, and Ampliar.
• Impact with responsibility, focusing on ethics, purpose, and ESG.