Gerente de Mídia

WPP Media is seeking a Gerente de Mídia (Media Manager) to join their Media team in São Paulo, Brazil. This role focuses on strategic media planning (online and offline), client relationship management, and team leadership. Join us to drive intelligent growth in the AI era.

WPP is the trusted growth partner for the world’s leading brands, utilizing exceptional talent, data, and partnerships through their pioneering agentic marketing platform, WPP Open. WPP Media is their AI-driven media operating unit, integrating media, data, and partnerships for creative personalization at scale.

If you are passionate about leading media strategy and driving transformational growth, we encourage you to apply now!

Company Overview

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP is the trusted growth partner for the world’s leading brands.

Quick Details

• Salary Range: Not Specified
• Job Type: Full-time
• Experience: 5 Year+
• Qualifications: Bachelors-degree

Key Responsibilities

• Lead strategic media planning, integrating digital and traditional channels.
• Develop investment recommendations focused on reach, frequency, efficiency, and business results.
• Manage client and partner relationships, acting as the main point of contact.
• Coordinate and develop the media team, ensuring quality of projects.
• Collaborate with data, BI, strategy, content, and creative teams for integrated plans.
• Monitor market trends, consumer behavior, and innovation opportunities in media.

Requirements

• Consolidated experience in online and offline media planning and management.
• Experience with large accounts and high investment volumes.
• Knowledge of digital platforms like Google Ads, DV360, CM360, Meta Ads, TikTok Ads, LinkedIn Ads, and Retail Media.
• Experience with offline media planning and research tools (Kantar IBOPE Media, TGI Brasil, etc.).
• Knowledge of offline media tracking and buying platforms (TV, Radio, OOH, etc.).
• Proficiency in media metrics such as GRP, TRP, CPP, coverage, frequency, affinity, and investment share.
• Ability to interpret audience, consumption, and behavior research for strategic analysis and recommendations.
• Excellent client relationship, negotiation, and executive presentation skills.
• Experience in leading and developing teams.

Benefits

• SulAmerica Medical and Dental Plan.
• Meal Voucher or Food Voucher.
• Life Insurance.
• TotalPass.
• Birthday Off Day.
• Central Assistance Office.
• Extended maternity and paternity leave.
• Pharmacy discounts.
• EAP (Employee Assistance Program).
• Many growth opportunities.