Senior Associate, Activation Linear Planning

WPP Media is seeking a Senior Associate, Activation Linear Planning to join their team in Rome, Latium, Italy. This role is crucial for managing and optimizing offline media campaigns, ensuring brand growth through innovative solutions.

WPP Media is WPP's AI-driven media operating unit, dedicated to delivering creative personalization at scale. They leverage media, data, and partnerships, connected through WPP Open and powered by Open Intelligence, to provide clients with clear insights into their media investments.

Join WPP Media to shape the next era of media and contribute to transformational growth for leading brands. Apply now to become a key player in their dynamic team.

Company Overview

WPP is a global leader and trusted growth partner for the world's leading brands. WPP Media, their AI-driven media operating unit, combines media, data, and partnerships to achieve creative personalization at scale. They utilize their pioneering agentic marketing platform, WPP Open, and Open Intelligence to help clients navigate change and deliver exceptional growth.

Quick Details

• Salary Range: 25000 - 42000 EUR
• Job Type: Full-time
• Experience: 3 Year+
• Qualifications: Bachelors Degree

Key Responsibilities

• Independently develop and implement offline media plans across TV, Print, and Radio.
• Manage standard planning activities end-to-end, including campaign setup, monitoring, optimization, and reporting.
• Conduct competitive analyses and translate data into clear insights and tactical recommendations.
• Monitor campaign delivery and budget allocation, identifying discrepancies and proposing corrective actions.
• Use media planning tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
• Coordinate with internal teams, creative agencies, and media owners for timely campaign execution.

Requirements

• 3+ years of experience in media planning, preferably within a media agency.
• Solid knowledge of TV planning and familiarity with Print and Radio.
• Strong analytical, organizational, and communication skills.
• Proficiency in Microsoft Office.
• Good command of English.
• Ability to share best practices and provide operational guidance to junior team members.

Benefits

• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Corporate Benefits & Discounts Platform.
• Employee Wellbeing & Support Programs.
• Language Platform access.
• Dedicated e-learning platform with over 2000+ courses.
• Ticket Restaurant for every working day.
• Non-Occupational Accident Insurance.
• Company-paid Life Insurance.
• Tax Assistance Services Support.